Jerry and Bill, connecting with the people

The first Seinfeld-Gates Microsoft ad didn’t go over very well (see Steve Maich’s column…

by Colin Campbell on Friday, September 12, 2008 1:54pm - 4 Comments

The first Seinfeld-Gates Microsoft ad didn’t go over very well (see Steve Maich’s column from the current issue of Maclean’s). Gates was criticized for his bad acting. But worse than that, the ad didn’t try to sell anything. In true Jerry Seinfeld form, it was an ad about nothing. Well, the latest installment is more of the same. Gates is even stiffer (literally, he does “the robot’ at the end) and there’s still no mention of Vista or any other Microsoft products. But I’m sticking with my first review. This is a terrific pretty good ad. It’s funny. It’s entertaining. And I don’t care what it is (or isn’t) selling. It makes me feel good about Microsoft. And for a guy who swore off Windows five years ago in favour of a Mac, that says a lot.

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  • John Intini

    I’m with Colin on this. My only suggestion is that they should have cast the marble rye lady as the grandmother.

  • Chris B

    At least they showed the good sense to hire someone and then let him do what he does best

  • http://www.gauntlet.ca Jason Morris

    “I’ve got so many cars I get stuck in my own traffic.”

    I don’t care what Microsoft is trying to accomplish, or whether it’s working. I just appreciate having the opportunity to laugh at Jerry again.

  • Steve Maich

    Funny. Very funny. I laughed out loud. Seinfeld’s a genius. Gates is another kind of genius. And Microsoft has spent $10 million and counting on short films that prove: Seinfeld is funny, Bill Gates (who isn’t even really a big part of the company anymore) isn’t a performer, and Microsoft still doesn’t understand what the problem is, much less how to fix it.

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