Is this the future? Don’t bet on it.

Spoiled, shallow and selfish: say hi to the new kid at work

by Steve Maich on Monday, November 24, 2008 9:00am - 10 Comments

Is this the future? Don’t bet on it.

There has been much said and written lately about the “millennial generation,” the latest group of kids who are about to revolutionize the workplace and the economy. Don Tapscott, the futurist and business professor who’s been rhapsodizing about the potential of technology for decades, is out with his latest book, Grown Up Digital: How the Net Generation is Changing Your World—a 300-page valentine to the teens about to enter the workforce, a group he has branded the “Net geners.”

“The kids are more than alright,” he writes. “As the first global generation ever, they are smarter, quicker, and more tolerant of diversity.” Look at them surf the Internet! Watch them multi-task! They are truly a wonder to behold! Etcetera, etcetera, on and on.

A slightly more nuanced appraisal of this generation comes from Wall Street Journal writer Ron Alsop, in his new book The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace. Like Tapscott, Alsop sees the millennials (defined as all those born between 1980 and 2001) as more dynamic, ambitious and tech savvy than any previous generation. He at least nods to their less savoury aspects—their rampant narcissism and poor attention span, for example. But ultimately he figures that it’s incumbent on employers and managers to bend to the whims of this new crop of employees, not the other way around. And that’s convenient, because that’s just what the kids think too!

What makes both books intriguing is the consistency of the portrait of the young worker they present. Both couch their descriptions in only the most upbeat language, but the unmistakable impression is that of a generation that is deeply self-obsessed, needy, ambitious, impatient and undisciplined. Tapscott advises managers that “Net geners” expect “work and fun to be all rolled into one.” If the kids want to blow off a couple of hours in the afternoon to go play volleyball, Tapscott says, you should encourage them to do so because this will allow them to “relax into productivity.” They want to be promoted fast; they want a flexible work schedule, loathe the idea of a nine-to-five cubicle culture; and they’re positively allergic to boredom. They want to be praised constantly; to wear whatever they choose; and they don’t want their bosses, you know, lecturing them and stuff.

As one Steffen Ringelmann, a twentysomething designer in New York City, tells Alsop: “I want to explore, deconstruct and understand my own sense of self through the act of creation.” He then adds with a laugh. “It’s about me, me, me, me, me!”

Get all that, boss? Your assignment is to hire Steffen and to help advance his quest for self-discovery through creation. If you don’t like the sound of that, then Steffen will quit and work for somebody else. And Alsop and Tapscott think that’ll be your loss. The millennials are taking over. Resistance is futile.

Reading these books, it’s tempting to write off the entire generation as a bunch of vain and vacuous prima donnas, but that’s not exactly fair. One of the key weaknesses of this whole business of studying young workers as if they were some exotic species is that it ignores the lessons we should have all taken from our own callow youth. Young people have always thought they were smarter than their bosses, that they deserved more money, more freedom, more responsibility, and more recognition for their efforts. Millennials don’t respect office hierarchy? No kidding. Doesn’t everybody at the bottom of the corporate ladder want less hierarchy? And doesn’t every generation look down at the youngest and lament their lack of direction, their lack of respect and their crazy music?

The authors assume that these immature, self-absorbed young adults, many of whom are barely into their first apartments and have never faced the challenge of a competitive workplace, will remain essentially the same throughout their careers. Yet it’s not at all clear how much of the millennial attitude toward work is due to genuine generational difference, and how much is simple immaturity and inexperience.

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  • Justin K.

    These books were written before the economic downturn. Let’s see how these kids will fare now when jobs are getting scarcer and quitting a job because no one is pampering you no longer becomes an option. Just like us 60′s idealists, who had basically the same mindset as these kids, we eventually changed. Watch these kids, they will do the same. These books are outdated already. As a business owner, I see very little value in hiring kids with these traits, fortunately most “millies” are just hard workers who are not spoiled.

  • Vickie Gray

    My generation, apparently called Generation X, is poised between these two solitudes. I was resentful of Boomers when I first entered the workplace, because it was 1987 and they had simultaneously taken all the jobs and caused an economic crisis. With a BA I could barely find 10 hours a week at $8/ hour to pay the rent.

    At the time, however, Boomers in their corner offices with expense accounts and company cars, recently graduated from a label known as “The Me Generation” labeled my cohort “spoiled, unmotivated, disloyal and lacking ambition.” I was amused at the time that they were labeling others as they had been labeled by their parents.

    I now find it fascinating that the same Boomers will label their own children’s cohort using the same labels! Perhaps, as the author says, the lesson is about the boomers, not the generations after them.

  • http://babyfaceexecutive.wordpress.com Robert Sofia

    This is one of the most balanced write-ups I’ve seen! As a gen y’er and a business person, I can attest to the fact that most of the media representation of my generation is hype. People are still people, and business is still business. Ultimately, business leaders have to motivate people to do what is in the best interests of their business, or it will fail. Since when do entry-level employees decide how a business is run?!

  • Stella Owens

    I really don’t accept your assessment of these young people. I’ve been teaching piano for a number of years starting in 1989. The youngsters who came to me stuck to their course of study and were totally engaged. They understood and accepted that to pass their Royal Conservatory of Music exams they had to practise long hours. They were passionate about the music and this enthusiasm helped them in all aspects of their lives. I meet them now as young parents and I think they are just terrific. They are professionals employed as teachers, nurses, one about to graduate from medical school. They are not self-indulgent. They don’t take time off when they feel like. In studying piano they learned the importance of taking on a task and working at it. Three of my former students now teach piano themselves (almost putting me out of business)! Surely that illustrates initiative.

  • Wayne

    I started main frame computing in 77 and 15 years ago became one of the first Administrators for an Internet Service Provider in western canada during these many years in the IT business i have hired and fired hundreds of people and if there is one common thread I have encountered … it is that age is no measure of incompetence I have hired as many good young drones as I have fired old bad ones if there is a single factor that will improve the workplace it’s women. That’s right folks you heard it here first the worst work environments are when they are all male way too much testosterone and I have noticed that the female of the species are simply better at the work and generally speaking easier to get along with in the office – weird but true!

  • http://www.grownupdigital.com Don Tapscott

    Steve Maich maligns today’s youth as being dumb, coddled and narcissistic, and as the author of Grown Up Digital, I obviously disagree.

    My opinions weren’t plucked from thin air. I led a survey of 11,000 young people as part of a multi-million research project conducted by the think tank I founded years ago. We also interviewed employers and dozens of experts in North America to paint our portrait of today’s youth.

    The evidence solidly refutes Maich’s assertions. I encourage readers to visit GrownUpDigital.com to learn more.

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  • http://talentegg.ca Lauren Friese

    This article completely misses the point.

    Yes, every generation that enters the work force eventually conforms to the culture of the workplace (in a general sense), however it is still very important to study generational tendencies and point out their nuances.

    Again, while you cannot generalize an entire generation, you can’t ignore the way they were brought up. Stripping aside the idea that Gen-Yers were ALL coddled and that NONE were ever taught the principles of discipline, hard work, etc, I think it would be quite impossible to ignore the fact that the generation currently enterring the work force were brought up CONNECTED.. with personal computer and the internet.

    Employers need to take notice and unlike what Maich suggests, but much like Tapscott seems to suggest, need to adapt.

  • Paul A

    Two technologies that Net Geners are accused of overusing – social networks and video games – are all incredibly useful in the “real” world. Especially the world of work. Social networks can be used to locate expertise inside a company, recruit new employees, manage tasks, instant message and research. Similarly skills learnt in video games (say World of Warcraft) include leadership, caching and mentorship, split second decision making, organization as well as negotiation. If you still believe that these tools are making the Net Gen stupid – I invite you to race your 15 year old in trying to find someone in your network who programs Java or build a World of Warcraft guild from scratch.

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