Inkless Wells

Inkless Wells

Paul Wells on all the latest out of Ottawa—along with the occasional post about jazz. Follow Paul on Twitter: @InklessPW

In which I spring to the Prime Minister's defence, as if my name were Ari

by Paul Wells on Thursday, April 16, 2009 1:53pm - 66 Comments

090416_ariMy colleagues are already making extravagant fun of Stephen Harper’s decision to reach out to the American people, and in particular those American people named Ari Fleischer and Mike McCurry, as a first step to reaching out to those other American people, the metaphorical American people who go by the name Mr. and Mrs. America, via the magic of newspaper and broadcast interviews with the Wall Street Journals and the Fox News and the Washington Post or Times or what-have-you-got and the Fox Cable and the Fox Cable Business News and the Fox News on Business Cable and the Boston Globes other surviving news outlets of our great neighbours to the south.

I too must confess that my feelings on this are mixed. When I hear about a Canadian prime minister bending himself into pretzels to get U.S. press coverage, I feel two very different feelings, and I feel them both fairly strongly but not necessarily simultaneously. Here are my two feelings, in the rough order in which they occurred to me:

(a) Hooray, for now I get to mock him.

(b) Actually, this makes perfect sense and is probably, marginally, good for Canada.

Since sentiment (a) is already well canvassed elsewhere, here’s more on (b).

Look. The United States is our largest trade partner, closest ally, blah-blah-blah, and it is also the indispensable ingredient in every serious foreign-policy event. Even on the rare occasions when other countries do something without the United States, they first waste a lot of time wishing the Americans would do something before they finally do it themselves. Never mind the stale old jokes about how it’s good for our health to be ignored by the Americans. One reason that’s not a good joke is that it has never been true. Canada can almost always get more done if Americans are paying attention to us than if they’re not.

I have long advocated that Canadian politicians (and journalists) finally begin to catch up to Canadian entrepreneurs and artists, who are often effortlessly internationalist, and get out to see the world more. That includes far more than the U.S. I wish, for instance, that Harper would sit down with reporters from G-8 countries — even the weird ones Lawrence Cannon can’t find on a map, like Germany and Japan — before G-8 summits, a simple trick that U.S., Russian and French leaders have turned into an annual routine. But it should certainly include the U.S. Our weird national neuroses have probably led us to spend a little less time explaining ourselves to the Americans than we should. It’s neither presumptuous nor grovelling for a Canadian leader to address a U.S. audience. It’s just normal and healthy. Americans don’t bite, you know. I believed that six years ago and I haven’t changed my mind.

As for hiring Fleischer and McCurry, well, what? Retaining experts on short-term contracts gives you capability you didn’t have before, and it costs less than keeping that kind of expertise on staff permanently. McCurry and Fleischer have more reporter friends in Washington and New York than any Canadian does. And in a polarized polity it makes sense to hire them both. They’ll cover the gaps in each other’s Rolodexes.

So off you go, PM! Canada does have a good story to tell and you’re good at telling it.

But you do know it’s not your story, don’t you?

If Canada has a good story to tell, one presumes that story doesn’t portray Canada as ” a Northern European welfare state in the worst sense of the term.” And yet that’s what Stephen Harper used to tell Americans. Presumably Fleischer and McCurry won’t be wrangling interviews so Harper can tell the American journalists and their Canadian viewers that staying out of the Iraq war was “a very serious mistake,” and yet that’s what he used to tell Americans. And if he finds himself having to reassure Americans yet again that Canada is not a haven for terrorists, it could be because his own MPs spent years telling Americans that terrorists use Canada as “a base for entering the U.S.”

One presumes the first half-dozen or so of the Prime Minister’s southern interlocutors will ignore the breathtaking turnabout that Harper’s sunshiny new line will represent. Eventually one will have a slow morning and an industrious research staff, and the PM will find himself facing the same sort of embarrassing questions in his new setting that he has laboured so industriously to avoid at home. On that day, his flirtation with the U.S. press will end, because this Prime Minister has never learned to take a punch. Until then, though, his new press strategy will probably do both him and the rest of us some good. And if the fates require that he hire Bill Clinton’s press secretary so he can peddle Jean Chrétien’s legacy, well, the triumph of Canadian conservatism sometimes works in mysterious ways.

Bookmark and Share
  • Bruce

    Brilliant. But look, if you’re going to spend so much energy building up to a beautiful concluding sentence like that, you should spend the 10 seconds it would take to make it effortlessly quotable. Lose the opening ‘And’, and change the first ‘he’ to Harper.

    • Paul Wells

      I work hard to make myself blurb-proof!

      • http://www.jackmitchell.ca Jack Mitchell

        No one is blurb proof. The critics are raving about Harper’s new American media strategy!

        “The triumph of Canadian conservatism!”
             –Paul Wells, Maclean’s

        “This Prime Minister . . . has learned to take a punch!”
             –ibid.

        “You go, PM!”
             –ibid.

        In all seriousness, I think you even underestimate what a good move this is on Harper’s part. If we could just rebrand ourselves in the American subconscious (=Cable TV) as the mythical Land of Fiscal & Financial Prudence, instead of being the Land of Cold Dweebs, we would reap the benefits for generations. Totally sound investment; but it should go further and include product placement, if available, on sitcoms and cartoon shows. Money well spent.

        • Critical Reasoning

          I totally agree. If we can successfully market Canada to the Americans as a model of fiscal prudence and a rock of stability, the benefits could be enormous. It could encourage capital flights from the USA to Canada, as US investors look for safe havens to put their money.

          Canadian public companies could then take advantage of their relatively high market capitalization, by using their stock as currency to buy choice US assets at fire-sale prices. There is a serious possibility that Canada could come out of this recession in a much stronger position than when we went in.

  • http://worthwhile.typepad.com Stephen Gordon

    Well, to a large extent, Jean Chrétien’s legacy consists of deciding that he would not erase Brian Mulroney’s legacy after all (NAFTA, the GST, the Bank of Canada’s inflation target), so maybe it sort of still makes sense.

    Sort of.

    • Critical Reasoning

      I was scratching my head over that one, too.

    • Stewart Smith

      Mulruney’s original mandate was to clean up Ottawa:

      “”You had an option sir to say ‘no’ and you chose to say ‘yes’ to the old attitudes and the old stories of the Liberal party,”

      and to slay the deficit.

      So Chrétien’s legacy was to accomplish what Mulruney could not while maintaining a virtual identical set of ethical standards.

      • Critical Reasoning

        Thanks for informing us about “Mulruney’s” original mandate. Please share more of your amazing insights about the Prime Minister whose name you can’t even spell.

  • Critical Reasoning

    And if the fates require that he hire Bill Clinton’s press secretary so he can peddle Jean Chrétien’s legacy, well, the triumph of Canadian conservatism sometimes works in mysterious ways.

    LOL. This is what you call “springing to the Prime Minister’s defence”?

  • dB

    I was looking forward to hearing you comment on better south-of-the-border news: Obama’s SUPERTRAIN plan includes Montreal!

  • Mulletaur

    I have always thought that it’s best to keep our domestic partisan politics contained within our own borders to the greatest extent possible. U.S. partisan politics is fun to watch, but not really any of our business. Harper has taken our partisan politics to Yankeeland and interfered in their partisan politics, most notably during the Democratic primaries. He ought to stick to his own knitting here at home.

  • Lord Kitchener’s Own

    I couldn’t agree more that we could use increased attention in the States, and that “talking to Americans” is an extremely important part of the Government of Canada (and the PM’s) job.

    I also don’t think for a nanosecond that that is what this latest move is all about.

    This is about getting Harper on our T.V. screens (some more) being interviewed by American journalists who want to know why Canada’s so great, and what the Obama administration can learn from Harper’s brilliance. This is all about selling Harper (and to a lesser extent the CPC) to Canadians, which is easier to do with T.V. interviews on CNN and Fox, with Blitzer and Wallace, than on Canadian shows with Canadian journalists who A) know something about Canada, B) know what issues are of importance to Canadians, and C) won’t just fawn over the PM an hopw economically awesome Canada is (because… see A and B).

    This is all about domestic politics, imho, not international relations or Canadian policy imperatives.

    But I may be too cynical.

    • Critical Reasoning

      You’re being too cynical. Harper doesn’t need McCurry or Fleischer to get American TV interviews. I doubt that hiring them was part of some convoluted scheme to boost his image within Canada.

      • Lord Kitchener’s Own

        Well, I think I’m less confident than you that the Prime Minister of Canada is a big “get” for American journos, or that McCurry or Fleischer couldn’t help get him on a lot more shows, with a lot bigger names than poor Kory can manage.

        I’m also not sure if “convoluted” is the right way to describe the strategy I suggested is being followed. It’s basically “appear on a lot on big American news shows with big ‘celebrity’ news personalities in order to look important and successful”. It’s “allow Wolf Blitzer to do for the PM what he did for Scud Missiles”.

        It may, in fact, be a childishly simplistic scheme, but I certainly don’t think it’s “convoluted”.

        • Canuckistanian

          LKO has summed up the PMO strategy perfectly…quite transparent and clever.

      • http://iheartmusic.net/serendipity matthew

        It may be convoluted, but can you name something this PM hasn’t done for political optics? When his goal, basically, is to turn politics into a never-ending campaign, then I think it’s only fair to view everything he does through the prism of, “What’s the campaign angle?” It’s deeply cynical, for sure, but I don’t think it’s unfair.

        • hollinm

          In case you haven’t noticed we have been in a perpetual campaign since 2006 because of the minority government. It’s just that the Liberals couldn’t play the game because they had a feckless leader. Now they have a leader who can speak English and put a sentence together but when you look at the substance of those comments it is pure spin and a lot of flip flopping. You don’t think the Liberals are cynical? They will say or do anything including stealing taxpayer money to obtain/retain power. So you are right it’s not unfair.

        • http://prairiewrangler.wordpress.com/ Olaf

          Personally, I’m willing to accept this purported truism (everything the PM does is for political gain, as opposed to other politicians), if only to avoid the unavoidable amateur psycho-analysts from having their druthers. So, assuming it’s a given, wouldn’t it make sense to judge his actions on the likely outcomes (good, bad, etc.) thereof? A sort of consequential analysis considering that his motivations are obviously and purely eeevil?

          • Critical Reasoning

            Yes, but “consequential analysis” sounds too much like work. It’s so much easier to talk about motivations. Besides, it’s fun to mold the news story du jour into a pleasing shape that fits our preconceptions.

      • http://bcinto.blogspot.com BCer in Toronto

        Harper doesn’t need McCurry or Fleischer to get American TV interviews.

        What does he need them for then?

        • Critical Reasoning

          Marketing and public relations, as opposed to booking TV interviews.

    • Wotcher?

      It is probably also about sending out the narrative that Canada is economically awesome because of the brave and brilliant actions taken by Harper and friends to make it that way – without, of course, being challenged by those covered by your points A and B.

    • hollinm

      I agree with you. Harper will get on TV in Canada without the help of Canadian journalists. He goes to the U.S. I suspect because they will ask serious, substantive questions rather than the silly, gotcha kind of questions that the pack in Ottawa tend to ask. Standard question….Mr. Harper what did you think of the testimony of KarlHeinz Shchreiber today? These type of questions do nothing to inform Canadians but the gossipy Canadian journalist revel in them. They would dearly love the Liberals back in power so they can sit in their offices and write their stories from the daily press briefings that the Liberals are infamous for sending out. Propaganda…. the Parliamentary Press Gallery loves it. The more the better.

      • Derek Pearce

        The Canadian media is as bad as any for focusing too often on “gotcha” journalism, but that doesn’t mean that US journos are going to ask “serious, substantive questions.” (Well, maybe Zakaria but that’s about it.) He’d rather take unserious softball questions from Wolf than unserious hardball questions from Boag.

  • http://prairiewrangler.wordpress.com/ Olaf

    The usual suspects are really whooping it up over this one (can you imagine the “progressive” reaction if Harper hadn’t added a Clintonite to dilute Fleischer’s Bushness?) but I’m going to have to add my own considerable credibility to the “this is a good idea” camp.

    The US is the hot chick who doesn’t know we exist. The solution, as I’ve surmised from my outrageously successful record of dating hot chicks who at one point didn’t know I existed, is a) put yourself on the radar in the first place, like by going on national TV; and b) put yourself in situations where you can brag about yourself in a relatively objective, disinterested manner. This plan fits the bill.

    And maybe, just maybe, talking about our relative economic strength and stability (while it lasts) will provide access to a vein whereby investment bleeding out of the US can pool. That was a gross analogy and I’m not sure it even makes sense but you get the picture.

    • Ted

      Well when this first came out it seemed as if it was only Fleisher. And that would have been stupid with the Democrats controlling all three branches of government and most states.

      But as a business person I am often finding myself tearing out my few remaining strands of hair when fellow-liberals go on a self-defeating tear about the US. The more we sit back and take it from them, the less we do ourselves any good. The more we take it to them – lobbying, advertising, interviews, embassy events – the better for us. For example, the US has done itself a huge disservice by allowing the softwood lumber industry to force higher prices on it by going against NAFTA, but the US politicians will do what they need to to get elected. So you have to fight that, not just argue on principle.

      Great post Paul.

      And in the end, you did get to mock Harper too!

      • http://prairiewrangler.wordpress.com/ Olaf

        Well when this first came out it seemed as if it was only Fleisher. And that would have been stupid with the Democrats controlling all three branches of government and most states.

        What, exactly, does the current composition of the federal executive and congress, or state governments, have to do with access to national media outlets (which is assumedly the basis upon which such consultants tasked with gaining access to media outlets would be hired)? But I’m glad to hear your wholly irrelevant, “would have been stupid” hypothetical scenario.

        • sbt

          “What, exactly, does the current composition of the federal executive and congress, or state governments, have to do with access to national media outlets …”

          Obviously the Democrats would have a huge vendetta out for any media outlet that lets a Canadian PM on their station without hiring a consultant with solid Democratic credentials. It’s kind of like when Barack Obama gave Harper his comeuppance for the whole NAFTAgate scandal. OK, maybe that hasn’t happened yet, but any day now I’m sure.

    • Lord Kitchener’s Own

      See, and I think the strategy here is “be seen hanging out with the hot chick in order to improve your chances of being elected student body President”.

      It’s not actually about wooing the hot chick, or even making friends with her, it’s about what “hanging out with the hot chick” can do for your street cred. The relationship with the “hot chick” (America) is the means, not the end.

      • http://prairiewrangler.wordpress.com/ Olaf

        I mean, we can speculate all we want regarding what this is “about”, and the questionably teleological basis for Harper’s actions. Not sure it modifies the effects at all, which I consider in the main favourable, but we can do it.

        Also, am I the only one who thinks that “street cred” is a woefully under-studied factor in international economic competition theory? I’m sure Paul could recommend some brilliantly useful social scientists that would be able to provide a definitive and conclusive study on the issue, so we can have the issue settled for good and all. If only they could find some funding! (insert smiley face emoticon indicating facetiousness)

        • Critical Reasoning

          Many people are completely incapable of giving our Prime Minister any credit whatsoever, even when he does something that makes sense.

          Others are capable of giving him credit, but only with great difficulty. Our beloved columnist sometimes gives Harper credit, but the cognitive dissonance of agreeing with the PMO triggers some sort of sarcastic gag reflex. The result is a bitter nugget of agreement, washed down with a big swig of juicy mockery.

          • hollinm

            Amen!!!!!!!!!!!!!

          • http://prairiewrangler.wordpress.com/ Olaf

            As the old adage recommends: bitter nuggets of agreement are best served with a side of juicy mockery. Old adages are very wise, as a rule.

    • Mike T.

      LKO 1, Olaf 0.

      • http://prairiewrangler.wordpress.com/ Olaf

        I’m sure the tally is far more damning if you could have been bothered to do a more thorough review of past Macleans.ca comment threads.

  • john g

    I figure that Ari was hired to do actual work, and Mike McCurry was only hired to make it look bipartisan and so that media can’t say that Harper is just using the Republican playbook. I guess you Maclean’s guys aren’t following the script.

  • Sisyphus

    Ah, that pesky, pedantic Canadian media. No sense of perspective ……

    http://www.ottawacitizen.com/Health/Health+Canada+report+tying+asbestos+lung+cancer/1500556/story.html

  • hosertohoosier

    Proof that Stephen Harper not only Bush Lite, but that he also cheated on Lurleen.

  • CAPS

    I just saw Arcade Fire on Austin City Limits and I’m sure they did much for Canada’s image in the States than PM Steve could do.

    Wait, I’m sure most Americans don’t know they’re Canadian and Win Butler is from Texas so maybe that doesn’t work.

    I wonder if they received a Heritage Canada artist’s grant to travel there?

  • john g

    A technical note.

    I’ve noticed that if I put the word “Cnservative” in a post (but i spell it correctly), then my post does not get through. It vanishes somewhere. But if I try to post the exact same thing again, I get an error that I’ve already posted.

    Couldn’t find a technical support contact on your contact page…Wells, maybe if you’re reading you could send that to your tech people to investigate?

    Unless preventing me from talking about cnservatives is design intent instead of a bug? :)

    • http://www.iheartmusic.net matthew

      The same thing happens when you post lberal/Lberal, so it’s not just an anti-Con/con bias…

      • http://www.maple-leaf-forever.com Lord Bob

        “New Democrat”.

        Hey, what gives?!?

  • CAPS

    I think Steve would get better value for his money if he hired Ari Gold away from the Entourage boys.

    • Mike T.

      Could you see Harper hugging it out?

  • Zoé

    Oh please. This is only about Harper Harper & Harper. I have to disagree with you Paul on the capabilities of Harper being a good salesman in the US. He is boring, creepy and way too self-absorbed to get the American’s attention. Also, his demeanor on TV is uncharismatic and a turn-off to many here in Canada. Why would the Americans interview him over and over again? At least, we in Canada have a reason to want to interview him (although he avoids it like the pest). I predict that he will get a “few” interviews and when those are seen as uninspiring and bland, they will not give him many more opportunities. And who knows, those few times might become quite entertaining to watch, blunders and BS. Maybe he is just auditioning for a “pundit’s gig” on Fox for his future career.

    • hollinm

      You think of Harper as being creepy? Have you ever really looked at Iggy. He looks like the Grinch looking down at Whoville in that popular Xmas story. Now that’s creepy. So if you want to compare the looks of the politicians rather than the substance of their policies then the arrogant, elitist, unelected leader of the Official Opposition isn’t any raving beauty.

      • SAB

        Now now hollinm and Zoe, I think we can all agree that they are both creepy.

        Creeepy trumps smarmy any day though (sorry Jack Layton).

  • hollinm

    The media will criticize Harper for all they are worth because they are p.ssed he is ignoring them. That’s as it should be. Even Well’s column wants to bring the PM down to size reminding readers of his past reiterations. In fact the day will come when the Count, the unelected leader of the Liberal party, will have to answer to the comments/writings he made in the past. However, in the meantime the media in Canada are quite prepared to not cut the PM any slack. No wonder he doesn’t want to talk to them.
    I recall reading many times before where the PM/gpvernment were accused of not getting the Canadian message out. Well Harper is trying something different but do we give him a break. No lets always consider the parocial interests of the disgusting media in Canada. No wonder some of the media are going broke. Canadians no longer trust or believe the media in Canada.

  • edeast

    liberal conservative

    • JVSCant

      I know that was only a test, but I now think of you as a political iconoclast!

      (BTW, Paul, nice “take a punch” callback. You didn’t underline it like a lesser player would, just a nice little quote slipped in near the end of the solo…)

  • http://deleted Sandi

    C’mon, you know Harper has to make excuses to run away.

    Fleischer? C’mon, there must be someone better than that sleazebag.

    By the way, I wonder why Obama has set up a US ambassador to Canada yet? You’d think he would if we were so important to the US.

  • knick

    I can’t help wondering how Canadians would react to, say, Bush II appearing on our media outlets to explain, for example, how the US banking system is so superior to ours when ours is in the toilet.

    • catherine

      I just can’t see Americans watching Harper. They will switch the channel if he is on for more than 3 minutes. This has to be for Canadian consumption. Harper must be targeting Canadians who watch US TV.

      Does anyone think otherwise? What demographic group in the US is going to watch Harper?

      • Sisyphus

        The one that has Fox on as white noise background 24/7.

  • Angelina

    This guy is almost as cool as Ari Gold.

    Is this Tienanmen square?!

  • Maggie’s Farmboy

    Does this move suggest that the PM’s recent Fox interview was not a ringing success?

    • Critical Reasoning

      It does indeed.

      • http://tigerathome.wordpress.com The Tiger

        Actually, it doesn’t — seeing as those interviews were gotten with the help of at least one of those gents.

        Now, were these guys worth the money? Could the PMO have gotten this stuff on their own, with a little more get-up and go?

        Those are the questions that are begged.

  • Gaunilon

    It’s a decent article, and I particularly like the Harper-roasting for all the about-faces. But isn’t the general point that hiring smart, connected, American communicators is good…sort of…obvious? Whoever is criticizing the move must be really dense. Or really far left. Never mind.

    Also, this PM has never learned to “take a punch”? Yes, that’s right, he got such balmy treatment from the press back when he was running against Martin. Kid gloves. No accusations about “Bush lite” or being cold and sinister, or harboring hidden agendas. Nothing like that at all!

    Come on. I’m not much of a Harper fan, but he can certainly take a punch.

  • de

    He’s simply planning his escape. He feels that Canada has failed to appreciate all he’s done for it so he’s willing to spend a bit of national treasure improving his job prospects state side. He knows that he will never get a majority govt., that he has abandoned all his principles, betrayed his ideology and that the PC body is about to reject the Canadian Alliance organs. Harper has already left the building.

  • Mike T.

    How much of Canadian-american relations occurs between bureaucrats on specific issues, and how much is dependant on the relationship between Canadian and American presidents/PMs?

    But as long as it doesn’t return us to days of “it’s important we have a seat at the missile defence table!” I guess I don’t really see a downside.

From Macleans