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Coffee wars

McDonald’s mega java campaign begins—and Starbucks is scrambling to keep up

by macleans.ca on Tuesday, May 5, 2009 10:56am - 4 Comments

Tough times call for cheap lattes. At least that’s what McDonald’s thinks. Today, the fast-food giant begins a $100 million mega advertising campaign to launch its new McCafés—in-restaurant coffee shops—in the United States. And Starbucks is feeling the heat.

Los Angeles Times

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  • Corkey

    Good, in the end more competitors should thin out those morning coffee lines.

  • Bernito

    one thing about McDonalds is it’s a little gross to go there with an empty stomache in the morning and smell all that grease ….Tim Hortons is pretty much the same price on better to my taste

  • tyler

    i drank some tims coffee and it made me feel like a piece of shit

  • tyler

    <3

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