This was the most surprising thing about Greenspon’s years as editor. In the 1990s he was one of the very best Ottawa reporters. He wrote seriously about how Canadians are governed and not only about who was hot or not. Every other reporter in Ottawa spent part of each week chasing his stories.
I think he was embarrassed about his own seriousness, later, when he was trying to get in good with his less politically obsessed Toronto newsroom. “You have to have some leavening,” Greenspon told an interviewer in 2005. “You just can’t have a large percentage of your readers getting bored by endless stories about public policy.” He wanted to “relate” to readers “in all their guises”—as investors, employees, parents, potential patients or caregivers. It all sounded so shiny and postmodern. So the Globe would be precisely as good a source for political news as for advice about palliative care. Or lawn seed. Or for annual Juno Awards coverage by an interchangeable assortment of critics complaining about how Nickelback provokes ennui.
But there were always plenty of places to get wise counsel about lawn seed. There were fewer places to get the information and context that could give the idea of “consent of the governed” any meaning. A decade into the Google era, there aren’t many more. CBC Newsworld is struggling mightily with whether to replace Don Newman’s Politics show. It’s come to this: the state broadcaster is trying to decide whether the number of hours of dedicated political coverage in a day should be one or zero, instead of, say, three or six.
I offer this advice as a former Globe subscriber, but of course we are also competitors here at Maclean’s for scarce ad dollars and busy readers. And frankly on that score, if the Crawley-Stackhouse regime continues to chase trends and apologize for showing a sense of perspective, we won’t mind at all. When I joined this magazine we used to tell one another it wouldn’t do to indulge our various passions for politics or culture or real debate too deeply. In the last four years, we’ve been less reticent, and it’s going well. Our readers are really happy that we picked up our game. It’s almost as though people cared about things that are worth caring about.
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