"Nothing that would connect them to the other 99.2 per cent of households loyal to at least one Kraft brand."

I don't know the people involved to start a debate on ideological correctness but I do believe they are correct that there is a profitable future for newspapers. Ottawa Citizen is one of fav Canadian papers; any paper that has Riley and Warren side by side is ok with me. I wish msm had more of that kind of mix. I also thought it was interesting that Asper's want to keep paper chain together. The family doesn't have a say in how the papers are sold/run, surely, and I would have thought the papers have more value separately than they do together but what do I know.

I was more interested in Kraft Canada article that I read after newspaper buyout article. I was gobsmacked by stat that 99.2% of Canadian households are loyal to at least one Kraft product.

The Post — under the Aspers — became a complete disaster. And it has nothing to do with their politics. They lost or fired the best people they had. They let the writing and art direction, and even reproduction, become terrible. And on the business side they couldn't make money if you gave it to them. I hope this new group has the cash and the vision that is needed. But going by their bios, I'm not sure that they do. This ain't 1985 anymore.