It looks like the movie about blue aliens by that brash Canadian from Niagara Falls is poised to become the top-grossing picture of all time. After roaring past the $1-billion threshold in a record 17 days, James Cameron’s Avatar will likely shatter the $1.8-billion tidemark set by Cameron’s own Titanic 12 years ago, especially if it does well at the Oscars. Which begs the question: why? Everyone seems to agree that the story is corny, its message is naive, and its cliché of the noble savage is retrograde. Friends of mine who have no desire to see Avatar keep asking, why is it so huge? Is it just a massive feat of marketing?
No, it’s the magic, stupid.
Love it or hate it, Avatar boldly goes where no movie has gone before. Some of the ﬁlm’s harshest critics have even confessed they would see it again—just for the 3-D experience of being so deeply inside a movie. Then there are those who swear they’ll never see it, as if on principle. They dismiss it as just another escalation in the Hollywood blitzkrieg of special effects, a victory of digital artillery over human emotion. I would argue the opposite. Sure, Avatar’s prototype of 3-D spectacle is the biggest game-changer since Star Wars launched the arms race of sci-ﬁ blockbusters 33 years ago. But what’s revolutionary about Cameron’s ﬁlm is not its ﬁrepower. The real feat is how it uses cutting-edge technology to bring back a kind of old-fashioned movie magic.
Despite the guns and spears that occasionally poke through the fourth wall, what has Avatar audiences spellbound is not the frontal assault of 3-D, but the enchantment of being drawn into a world that softly envelops the senses. It’s akin to the childhood wonder of discovering a classic Disney cartoon. I went back to see Avatar a second time, and was struck that the 3-D was most effective when the action slowed to a virtual standstill. There’s a scene in Pandora’s bioluminescent forest where jellyﬁsh-like spores from the moon’s sacred tree ﬂoat down to tickle the blue limbs of the story’s avatar hero. Which sounds ridiculous on the page. But it’s a Tinker Bell moment of transcendent beauty. You can sense the collective awe in the theatre—time has stopped and we’re in the movie.
It’s as if Cameron, a veteran deep-sea diver, has transformed the screen’s ﬂat rectangle into an aquarium and asked us in for a swim, with 3-D glasses serving as scuba gear. The ﬂying sequences are exhilarating—and oceanic, as Na’vi natives ride bareback on giant birds that swoop over cliffs like manta rays grazing coral reefs. But Avatar’s stereoscopic vision goes beyond optics. With performance-capture technology that erases the line between live action and animation, the actors teleport their performances into another dimension; they, like their characters, drive avatars.
The ﬂattest thing about the movie is the script. Cameron’s saga of a Marine who goes native in an alien world, leading an aboriginal revolt against U.S. military invaders, is a humourless pastiche cobbled from virtually every hoary, heroic myth Western culture has to offer. Avatar wants to be Dances With Wolves, Apocalypse Now and 2001: A Space Odyssey all at once. But in a world of wall-to-wall irony, the ﬁlm’s earnest sentiment comes as a tonic. The state-of-the-art anachronism feels weirdly fresh, as if the entire movie is an avatar—a high-tech Trojan Horse hiding a 19th-century colonial romance.
And that’s all part of its industrial alchemy. Cameron never liked nuance. Fuelled by Wagnerian ambition, his righteous anti-war epic wrestles our emotions to the ground with operatic force. We’re drawn into a jungle paradise only to see it destroyed in a Goya-like pageant of horriﬁc beauty. It’s profoundly sad, and the depth of the 3-D drives home the tragedy with a visceral impact. The second time I saw the ﬁlm, I found myself constantly on the verge of tears, as if the screen was exerting a tidal pull on the heart.
What’s most remarkable about Avatar is how Cameron created technology in order to demonize technology. In the process, he has reversed the engines of a blockbuster culture geared to loud, fast special effects. His movie proves that 3-D works best as an immersive medium: with the detail of that third dimension, the ﬁlm’s violent action scenes tend to get too busy. Avatar plays like a movie by a man at war with himself—a gun-loving tree-hugger addicted to machines who, like the hero who goes native, wants to ﬁght his way back to the garden. Now that he’s found it, action movies may never be the same.