Nike Write the Future (2010)
Days after being released, this epic 3-minute masterpiece set a viral record for most views of a viral video ad in a single week. The commercial was directed by famed Mexican filmmaker Alejandro González Iñárritu and stars renowned footballers Didier Drogba, Wayne Rooney, and Cristiano Ronaldo. If you believe Iñárritu, the film has a profound message behind it: that the legacy of a player, a team, or a country can hinge on a single second of performance.
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