Why the 'price of sex' is at an all-time low

Sociologist Mark Regenerus on hooking up, marrying down, and the effect of women’s success on our sex lives

by Kate Lunau on Wednesday, February 9, 2011 12:15pm - 35 Comments
On hooking up, marrying down, and how women's success lowers the 'price of sex'
Photogaph by Sara Wilson/Getty images

When it comes to having a career and education, women have more opportunity than ever. But their chances of finding a stable, long-term relationship have actually declined, argues Mark Regnerus, a sociologist at the University of Texas at Austin. In his new book, Premarital Sex in America: How Young Americans Meet, Mate, and Think about Marrying (co-authored with Jeremy Uecker), he says that the “price of sex” is at an all-time low.

Q: What do you mean by the “price of sex”?

A: Sex is, at bottom, an exchange between a man and a woman. One can use this exchange in [homosexual] relationships, but I didn’t go there; it would double the size of the book. It’s not a simple pleasure-for-pleasure exchange: men and women tend to seek different things from the act of sex. They often mean different things by it. This isn’t to suggest that women don’t like sex or that they don’t gain pleasure from it. We know that they do, but there’s more to it than that. Women tend to prefer sex that comes with commitment, attention, conversation, love and, sometimes, material gifts. As the price of sex diminishes, that commitment becomes harder to get.

Q: What’s driving down the price of sex?

A: Part of the story is women’s success: they make up the majority of college students today. When you look at the college campus, 57 per cent of American college students are women. In Canada, it’s comparable. And that’s a big imbalance.

Q: You argue that when women outnumber men on campus, it gives men more power to dictate the terms of sex. Your book notes that virginity, for example, is more common on campuses where men outnumber women.

A: Isn’t that interesting? When men outnumber women, women tend to get more commitment in exchange for sex. And women tend to like to marry someone of a comparable education status. But I don’t know how that’s going to happen 10 or 15 years from now. If the college imbalance remains stable, there will be a large oversupply of college-educated women interested in marriage, and there won’t be enough college-educated men. So they’ll have to marry down, and I know some who have. It’s not that it can’t work, but it is a little bit different.

Q: In your book, you talk about young women prepping for law school or med school while the boyfriend is glued to the Xbox.

A: That was a real person, and that seemed like a gross imbalance to me. She was nursing him along. She eventually dropped him, and I was happy for her. One thing I see at the University of Texas is college women dating men who are not in college. It’s not like they’re not productive. But I think in the future, women will find themselves doing a lot of explaining about their boyfriends.

Q: Is it possible that high-achieving women are looking for a mate who can stay at home, just like the stereotypical businessman might have done a few decades ago?

A: I don’t think that’s happening yet. People talk about [how] maybe there will be a move to stay-at-home fathers. This is a bit speculative, but on average, I think women like the idea of the stay-at-home dad in theory, and they prefer an egalitarian orientation. But I think the average woman isn’t there yet. Will they get there, I don’t know. I don’t think the tables will turn such that women will marry a domestic man who will stay home and raise their children, but some people think so.

Q: What about “hooking up” on college campuses? Is that impacting the price of sex?

A: Hooking up is more common in fraternities, and it’s more common in elite universities. This sort of makes sense. College students are more stressed today than ever: they have a gun to their head from kindergarten these days, it seems like, in terms of achievements. So, you get to an elite college, and there’s tons of pressure, but you’re also entering the most sexual years of your life. There’s biological urges pushing people together—but there’s also all this achievement pressure that says you cannot spend time on expensive relationships, expensive in terms of time. So the impulse is to give your hormones their due, but to compartmentalize it: do it on the weekends because you know you can’t afford the time it takes to actually nurture a real relationship.

The average college student is not in a fraternity at an elite university. The average sexual act is occurring in some form of relationship, but the definition of what counts as a relationship, and how long it lasts, does seem to be comparatively brief. People talk about friends with benefits. Those happen, of course. They tend to be short-lived, generally because it gets awkward. Like this new movie that’s out, No Strings Attached—that doesn’t work well long-term. Long-term friends with benefits, long-term being a year, account for about one per cent of all sexual relationships that are going on. By their nature they’re very unstable: they either move into a romantic relationship, or break up.

A lot of young adults tend to segment the early adult years completely away from when they have to “settle down” and get married. But settling down is easier in concept, I suspect, than in reality. If men get used to accessing sex cheaply, it makes it harder for women [who are seeking commitment] to turn around and say, this time it’s going to be expensive.

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  • anonymous

    What an interesting effort this person has made to take a bunch of questionable research statistics and then use them to underpin the usual blanket assumptions about the narrow roles that each gender is supposed to play. I'm sure he'll get on all the talk shows and people will believe him and, meanwhile, the world will keep turning in a way that is completely different from how he imagines it. Good show.

  • TheRealKuri

    Wow, this guy has a really low opinion of men.

    • eric

      Not at all he was explicit about not judging seems obvious, why people just can't accept men and women are different, why that is dosen't mater it just is.

  • hosertohoosier

    The argument presented above hinges on two propositions:
    a. people largely pursue mates/sexual partners in the same educational group
    b. the price of sex is determined by the relative representation of men and women in each group

    Based on this, shouldn't we assume that the price of sex is HIGHER for non-college educated women? After all, they have fewer competitors, and more same-education men to target. Indeed, the focus on college-educated women is bizarre, given that the majority of people are not college graduates.

    • Peter

      You're right. Go to any small town, where young men outnumber young women, and you'll see a huge number of overweight young women who get men way above their market value.

      • ColdStanding

        Voluptuousness has gone in and out of fashion. Could just be another pendulum swing.

  • hosertohoosier

    Also, the data contradicts the theory. If college-educated women suffer most from the falling price of sex due to the undersupply of men, why has their marriage rate RISEN since 1950?

    % of white women ever married in 1950, by education
    < HS: 93%
    HS: 90%
    Some College: 92%
    College grad: 74%

    % of white women ever married in 2008, by education
    < HS: 81% (-12%)
    HS: 88% (-2%)
    Some College: 90% (-2%)
    College grad: 86% (+12%)

    • Peter

      This might still be relying on old data. Since women and men were still 50/50 on campuses back in the 90's, those who are married today went to university back then.

      Also, women always want the top guys, even within their education level. The academic term for this is hypergamy. From this new york times article: http://www.nytimes.com/2010/02/07/fashion/07campu…
      "Jayne Dallas, a senior studying advertising who was seated across the table, grumbled that the population of male undergraduates was even smaller when you looked at it as a dating pool. “Out of that 40 percent, there are maybe 20 percent that we would consider, and out of those 20, 10 have girlfriends, so all the girls are fighting over that other 10 percent,” she said. "

      So then,
      "“A lot of my friends will meet someone and go home for the night and just hope for the best the next morning,” Ms. Lynch said. “They’ll text them and say: ‘I had a great time. Want to hang out next week?’ And they don’t respond.”
      "

    • noob_goldberg

      If you're trying to sell 100,000 books to disillusioned women in their 30's who are obsessed with the ticking of their biological clock, it's best not to muddle the argument with numbers, analysis, or scientific rigour.

      It's best to focus on what will resonate with them, which is "a lack of suitable male partners, through no fault of your own, has caused you to end up unmarried in your mid-30's. It's all their fault."

      This guy is going to be so rich.

  • Canadian in UK

    I would like this guy to take a look at the UK and see if he gets any different results

    • Agesilaos

      I would like this guy to take a look in a mirror and see if he gets any results.

  • Agesilaos

    No question about it. Men have the advantage in today's "market." Just look at Mark Regenerus's facial hair. Twenty years ago a beard like that would doom a man to celibacy. But there he is, looking satisfied, confidently gesticulating, and informing us that "Sex is, at bottom, an exchange between a man and a woman." The only problem is . . . with a beard like that, I wonder whether Mark really is (at bottom) interested in women.

  • Joanne

    Could Macleans not find a CANADIAN sociologist who studied CANADIAN women and men? I used to read Macleans for its Canadian perspective on issues, and the increasing number of articles like this is why I did not renew my subscription to the magazine.

    • Agesilaos

      Dear Joanne,

      The explanation is simple: CANADIAN women are already sexually satisfied by CANADIAN men. But look what American women have to work with. Long live the TRUE NORTH, strong and free.

  • Guest

    Why does a college educated woman have to "explain" about her boyfriend who didn't go to college? Do you know what plumbers and electricians make? Personally I'm thrilled that my beautiful, educated daughter married a tradesman. He's a great guy and all of a sudden we have access to all these "skills" that the rest of our university educated family members don't have. I've got to say, he seems like a way better catch (and considerably smarter) than a guy who doesn't know better than to have that thing on his chin.

    • Danny

      Joe Plumber and Eric the electrician might have money and be handy around the house but you ususally can't have a conversation about metaphysics or the political spectrum with them. Different strokes for different folks, I don't care what
      my girlfriend or wife does for a living but I do want heightened, continuous cnversation, especially if I'm with them for the long haul. I've dated uneducated girls and we run out of conversation after a year of two because they just quit learning, want to have kids and build a nest, there's nothing wrong with that but it's not for me.

      • noob_goldberg

        I've had conversations about metaphysics and politics with butchers, carpenters, and truck drivers, and although those conversations often require significant quantities of alcohol in order to initiate, that's simply because they're frequently intimidated by they're self-perceived lack of knowledge. Quite frankly, I find that many of them have indeed put significant thought into it, but are worried about relating their opinions because they don't want to look stupid.

        And, quite frankly, many 'educated' people are much better at speaking than listening, from what I've found. If you can't solicit this kind of feedback from people whom you don't think are educated, you should probably take a good look in a mirror and start asking yourself what is wrong with your approach.

        • Danny

          Good points, Its just been my overall experience that my fellow tradesmen are not as interested in politics or philosophy. If it turns to it they make a snide remark and turn the conversation as quickly as possible. I find the alcohol part and "frequently intimidated by they're self-perceived lack of knowledge. Quite frankly, I find that many of them have indeed put significant thought into it, but are worried about relating their opinions because they don't want to look stupid," fascinating. I think it goes to show that many men out there are trapped in an arcane idea of their role as a man in society and what is expected of them by both sexes.

          • noob_goldberg

            I agree with all of your points, having spent the majority of my youth in the trades, having the majority of my relatives in the trades, and many of my friends in the trades. The mental traps you described are very real, and I wish our culture didn't place such a high emphasis on occupation as it's linked to perceived intelligence.

          • Mel

            It seems that you are assuming trades people don’t need an education to practice their trade, however, this is completely wrong. Trades people like “Eric the Electrician” do need formal education to be able to work, so I don’t think that you can stick them in the same “uneducated” group as your ex-girlfriends. It is unfortunate that you could not find suitable conversation in some “uneducated” people, but information about metaphysics and politics can be found outside of universities and it is only peoples choices which limit them in their discussion topics. So why don’t people attending university take interest in electricians work such as calculating electricity loads for breakers or circuit systems? Oh wait, they do! They are called electrical engineers! It is true that a university student has more formal education, but just because an electrical engineer has attended university doesn’t mean that he will be interested in metaphysics.

        • MacGuest

          In addition, many 'educated' people have very strong and definite views on subjects that are outside their area of expertise, but because they are 'educated' they speak with great confidence and authority even when they're wrong.

          • Danny

            Good point, society today in my opinion makes people feel that they should not want to learn or discuss a certain topic because there is no point to it since they will never be considered an "expert" on the subject. Why do we feel
            that we can't discuss something out of our expertise? People just give up, tune out, and turn to materialistic values.

  • Danny

    I know a lot of tradesmen out there and nine times out of ten there into sex, sports, food, and cars. I don't see a balance happening any time soon if a woman wants a little bit more.

  • Guest

    Danny is a metrosexual.

    Learn to be a man!

    • Danny

      Because I'm an educated tradesman who's interested in more things than sex, sports, food and cars?

  • Erin

    This article infuriated me. Women's success is bad for sex. Please. So we'd rather go back to the 1950s then is that it? Oh and I agree with above comments that porn does not equate with the real thing. Oh, and men aren't going to change. Real optimistic. Let's just not even try to improve men's attitudes because the double standard is permanent (well it will be if that's what you keep thinking). And if I'm looking for sex, it is definitely not to "compete for men on men's terms" – why should I compete? "It's more fun to travel together" – comparing apples and oranges, I've done both and both have advantages and disadvantages. "Economically it seems more likely that here is another thing that diminishes the value of what she has to offer him" – right, because all I am is an empty uterus or vagina with nothing else going for me – perhaps a man is just a free dinner and a movie?

    I really could go on about the many ridiculous unsupported generalizations he makes, but I don't feel like typing that much. I am a sociology student at UofA, and I think this guy is a disgrace to the discipline.

    • noob_goldberg

      I can't say I agree with the article, but I think the assertion he was making in his book, from what I'm reading here, is that college-educated women who view less educated males as as not being suitable long-term partners reduces the pool of eligible males available to them.

      So, for yourself, if you're happy dating a male irrespective of his occupation and education, more power to you. You'll have a much greater pool of males to choose from if you ever decide to head down the long-term relationship path.

      • Danny

        Seems she didn't dig your pep talk.

  • Mike

    I'm looking forward to being asked out for dinner by a woman and having her pick up the cheque.

  • ColdStanding

    Yikes! That was confusing.

    I still haven't figured out if the "price of sex" is lower for all American women, or just college aged & enrolled women. The interviewer doesn't seem to ask questions about any other group. It seems to me that he is really trying to say that there is an increasing spread between the bid/ask price of sex. Could also say that there is price deflation in the sex market. Could also say that a flood of counterfeit sex offerings are competing with traditional producers for market share.

    He should get in touch with Mr. Schiller of Case/Schiller real estate index fame. Then he could put together some an index showing differences in various regional or demographic market prices. Then there could be market arbitrage, rating agencies, etc., …

    Goodness sakes! Will the relentless quantification of human relationships ever find it's antidote?

  • Mike T.

    as ever, bad money drives out good :)

  • lkg78

    Its not supposed to answer everything – its supposed to get you to buy the book!

  • Guest

    The bottom line: all these "sexual revolution" and related "achievements" have really made life more difficult for the vast majority of women. Any thinking woman out there still likes feminism?

  • eric

    Not more DIFFICULT, just different more EQUAL remember! hahahaha but seriously we are more the same than ever yaaaaaaaaaaaaaaaaaa! becareful what you wish for and all that.

  • http://www.goodmenproject.com Tom Matlack

    What a fascinating read, diagnosing what is wrong with us guys. I come at it from the other side, which is to say trying to get men to wake up and think about how to be better, at being husbands and fathers. Also to get a lot closer at romance from a male perspective since I don't think the epidemic of porn and sex trade is fulfilling or helpful to MEN as well as women. You can see a series that I have recently done on love and marriage from a male perspective here: http://bit.ly/Good-is-good

    @tmatlack

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