Photograph by Andrew Tolson
Carlie Deneiko is from the tiny town of Watrous, Sask. (population 1,800), more than an hour’s drive southeast of Saskatoon. As a teen, she dreamed of travelling the world, but her priorities are shifting. “I’ve got a boyfriend, and I’m really settled,” says Deneiko, 20, a student in the faculty of education at the University of Regina. “It’s becoming more important to me to get a job.”
Deneiko’s not too worried: her education comes with a job guarantee. She’s one of 355 students enrolled in a new program at the University of Regina that promises students they’ll land a job—in their chosen field—within six months of graduation. If they don’t, the university gives them another year of tuition for free. The UR Guarantee has other bells and whistles (like internships and work programs), but for Deneiko, it’s that extra year of free tuition that pulled her in. “If I don’t get a job, I’m coming back to get my special education certificate,” she says.
Since it launched in September, the UR Guarantee has been incredibly popular. Enrolment in the program, which is open to all first-year students, has already jumped by 24 per cent, says president Vianne Timmons. “We looked at students’ motivation for attending university,” she says, “and realized they’re looking at a degree primarily as a launching pad for a career.”
Universities have long been seen as ivory towers, leaving job training to colleges and vocational programs, but that’s changing fast. “It’s not the old, green college on the hill anymore,” says Lloyd Axworthy, president of the University of Winnipeg. “The marketplace has changed,” adds Ronald Bordessa, president of the University of Ontario Institute of Technology (UOIT). “Some universities have moved quickly. Others haven’t, and are having greater difficulty attracting students.”
Regina isn’t the only university in the job guarantee business—tiny Sainte-Anne in Church Point, N.S., offers its education and business graduates free tuition if they haven’t found work after four months. It’s a radical approach—but some schools don’t even track how many graduates go on to get jobs in their field. Monitoring this is “absolutely critical,” says University of Alberta president Indira Samarasekera. “If your students are not finding employment, it means that employers are not finding them competitive.” Even so, it’s hard to know which schools are turning out the most employable grads, which leaves some industry leaders shaking their heads. “Amazingly enough, [employability] is not the metric for success that universities follow,” says businessman Reza Satchu, who teaches the highly successful economics of entrepreneurship course at the University of Toronto.
Last year, 12,500 students were asked: “What was the single most important reason in your decision to attend university?” by the Canadian University Survey Consortium (CUSC). Nine per cent wanted “a good general education.” Nearly 70 per cent had enrolled to “get a good job” or “train for a specific career.” Will university students start demanding their education give them a clear path to a job? And, just as importantly, should they?
Jack Lightstone, the president of Brock University in St. Catharines, Ont., says parents of students often ask him, “What job will my son or daughter get if they take this degree?” It’s a reasonable question. “There was a time when relatively few people went to university, and believe me, it wasn’t all that long ago,” he says. Back then, he adds, there were many jobs to be had without a university education. “It’s a good thing that more people go to university,” he says. “But there’s a whole different attitude as a result.”
