Inkless Wells

Inkless Wells

Paul Wells on all the latest out of Ottawa—along with the occasional post about jazz. Follow Paul on Twitter: @InklessPW
He also offers his thoughtful perspective of Stephen Harper’s last 10 years in his recent eBook, The Harper Decade.

Harper and the press: matching bubbles

by Paul Wells on Wednesday, April 6, 2011 4:45pm - 150 Comments

Every once in a while I actually get one right. This is from my column for the issue of Maclean’s dated Jan. 22, 2007. (For whatever reason I can’t find that column online. I’ll post a link if that changes.) I was writing about how social media multiplies the avenues political parties have for getting their message out. Which means they don’t necessarily need to be in tomorrow’s Globe. Which means a prime minister doesn’t even need a bunch of reporters following him around, right? But then I thought about it for a few more minutes:

During the 2004 election, Harper asked his staff why he needed to haul a planeload of reporters around with him. By now he will have figured out an answer: an airplane is a handy place to pen up malcontents. The real campaign will be elsewhere. Harper will feed the press pack an event in the morning and another after lunch, then vanish for hours at a time to shoot Web ads; give interviews to local, ethnic and online publications; approve direct-mail appeals to carefully identified elements of the Conservative voter base; and otherwise talk right past us to you, or some of you. The changing media landscape opens up both danger and opportunity for politicians. But the biggest danger would lie in ignoring what’s going on.

I thought of that old column this morning while I was spending a couple of hours with my fellow malcontents in Markham, Ont. My plan was to spend a couple of days with the Harper campaign. It became clearer today that that simply isn’t possible, because the reporters “traveling with” the Harper campaign are, for the most part, kept well away from it.

This morning the Conservative leader promised loans to help immigrants get their foreign credentials recognized in Canada. He did it in a well-polished car-parts plant in Markham while the overwhelmingly South Asian workforce at the plant stood around and behind him. Then he took the five questions he deigns to take each day from reporters — and that’s it for us until a rally tonight to support Chris Alexander, the party’s nominee against Liberal incumbent Mark Holland.

The prospect of a big campaign rally in the GTA was enough to get a curtain-raiser for the Ajax event on the front page of the Star this morning. But I’ll tell you this as sure as I breathe: Stephen Harper is not betting on a presser at a car plant and some rah-rah in Ajax to win him the GTA. There’s a photo op today attended by only photographers and a reporter or two. But beyond that, he’s got eight hours without us bugging him. By the weekend it will be a little clearer what else he did, which carefully-selected niche markets he’s visited or otherwise contacted, which strategies he’s hatched or shut down. But his press spokespeople aren’t telling us most of it. I suspect most of them don’t know most of it.

This public schedule — two events a day — is not an innovation and it is not unique to the Conservatives. In fact modern news cycles punish party leaders who try to do more: Stockwell Day in 2000, and Jack Layton in 2004 and 2006, soon discovered that they impressed nobody with seven events a day, and that they merely multiplied the likelihood they’d get tired and get caught doing something dumb by mistake. But Harper has refined the distinction between public campaign and behind-the-curtains campaign beyond anything any other leader has done. He’s constantly late for his few public events. I do not believe it’s because he can’t pick cufflinks. The other day he did a round table with a large number of ethnic media organizations. Last week in Halifax he did a radio interview. Reporters “traveling with” him weren’t told about either.

So that’s Harper’s bubble. I don’t think it’s wicked. Having predicted it, I think it’s rather clever. But it rather makes a mockery of the thousands our bosses are spending for the theoretical benefit of access to a national party leader.

Meanwhile, there is our own bubble. This one is only partly imposed on us by Harper.

In Halifax, Harper spoke about free trade with Europe. Traveling press got five oops, four questions and local press one. Of course none of our questions was about trade with Europe. Instead we (well, my colleagues) got into a shouting match with the Conservative leader about his unwillingness to take more questions. This morning was the third day of questions about those young people who got shut out of Harper rallies, in at least one case because the student’s Facebook page made her look cozy with the Liberals. There was another question about the vetting of disgraced former Harper staffer Bruce Carson. Of course there was no question about foreign credentials recognition.

By the peculiar psychology of campaign journalism, asking a party leader how he has governed the country or how he would proceed if given a mandate to govern it some more is “playing along,” “in the tank,” “throwing lob balls.” Asking him process questions to work through our frustration at how he’s treating us, on the other hand, is “tough” and “uncompromising.”

Look, I find it upsetting that the Conservatives are shutting people out of their events, even people who have previously jumped through the ridiculous hoops it takes to be accepted to Conservative rallies but who are then found unacceptable for whatever Orwellian reason. I’m used to more relaxed rules.

But we are living in deluded fantasy if we think the hardest question an incumbent prime minister can face is about the attendance rules at his campaign events. And I cling to the belief that what’s worst about the Carson affair is that, five years after Harper’s government promised to provide clean water on Indian reserves, it’s still possible to get rich promising clean water for Indian reserves. A sixth question about the vetting process doesn’t really get at that.

Meanwhile, out of four questions in all for traveling press, we blew two on issues that have nothing to do with how Harper used to govern, or would after May 2. (In fairness I should point out that I’m in a glass house here because on most days I don’t even try to influence the choice of questions. My broadcast and wire-service colleagues have more pressing deadlines and are under greater pressure.)

I don’t think questions about governing are softball questions. Harper has been prime minister for five years; why is recognition of foreign credentials still something that needs doing? How would his new program do any better than all that preceded it? When he talked about free trade, I wondered why his trade deal with Europe is now more than a year behind schedule, and why Harper’s news conference on a Halifax dock was the first argument on the issue I’ve heard from him in two years, while opponents of a Canada-EU deal multiply.

We don’t even have to stick to the topic of the day. The Liberal elder care plan is far more generous — and expensive — than the tax benefit in Harper’s pre-election budget. Does he not believe the challenge is worth more spending? Why not? When Harper’s admirers complain about the (sotto voce) Liberal support for a carbon cap-and-trade scheme, I remember that Harper ran on such a scheme in 2008. I’d like to hear whether he still even pretends to have such a plan.

There’d be room for all of these questions if Harper were taking 15 questions a day. But I’m pretty sure that part (only part) of the reason he doesn’t is because it keeps the travelling pack feeling frustrated and, therefore, comically self-obsessed, so we will keep asking variations on “Why are you so mean to us?” and ask even fewer questions about his record and projects. His daily 10-minute torment having thus been neutralized, he can then leave the pack behind and go run his real campaign. Today, the press corps had lunch at Baton Rouge.

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  • anonymous

    As opposed to whining, why doesn't the press corps just refuse to cover Harper at all for the next four weeks? Maybe after a week or two they'll be begging to have you come back–especially if you focus the whole time on Ignatieff instead.

    • DPT

      because it does not matter. the press is too consumed with the gotcha to shore up ratings. Like Wells said the PM would far rather spend time taking the messge to the people in between the times he spends tolerating their petty self indulgent egocentric little whines.

    • Mr Irrelevant

      Because then the one outlet that decided to stick around and report what the Prime Minister of Canada is doing with his day would get 100% of the views from people who care about such stuff.

  • Ariadne

    So in effect, whether Harper increase or decrease the time answering questions, it would not really matter as journalists always choose to ask stupid, oohps, nonsensical questions?

  • j.v

    When the press stops showing up and covering the conservative events the attitude will change. As long as they choose to play by the rules the conservatives pick they get what they deserve. From my stand point there is no rush to tune into the work of a stenographer. I can just read the Conservative parties web site if that is what I am looking for.

  • ned

    The sad reality is even if there were unlimited questions, the news would report the juicier soundbites of gothcha politics rather than thoughtful answers to complex issues…so why bother.

    But hey, I am still waiting for the" wafergate" issue to be resolved.

  • MTB

    I disagree with Wells. Playing Harper's game just encourages the dispicable act of shutting down public access to the government.

    Journalism is about demanding answers, even if it means asking the question 100 times. Journalism is not about backing down from the questions the authorities don't want to answer in order to make room for other important questions, because you're "not allowed" to ask any more.

    If Harper won't answer the question about access, then keep asking it.

    If you run out of questions, fill the rest of your stories with the phrase "Harper was unavailable to explain …. because he refused to take more than four questons from reporters"

    The public has a right to know both that he won't answer the access question AND that he won't make time to answer questions about his policies.

    You journos who defend him are sounding like battered wives who keep going back for more.

    • Orson Bean

      I think you have reading comprehension deficits. Wells was not defending journos in his piece; far from it. He was decrying their navel-gazing tendencies, etc.

      • Loraine Lamontagne

        He was decrying his own attitude?

        • Orson Bean

          I thought he was appropriately self-deprecating at times during his piece. But certainly he was more critical of other journos than of himself.

      • MTB

        Actually, you're the one with comprehension problems. I didn't say he was defending journos. I said he was defending Harper. Go back and read that line again.

        • Orson Bean

          "You journos who defend him are sounding like battered wives who keep going back for more. "

          You're dumping on journos there, not Harper, by any reasonable reading of that sentence.

          Anyway, Wells was making a nuanced argument, to the effect that both parties — lazy, self-obsessed journos and Harper — are to blame for the inane coverage of the Harper campaign, just as, presumably, the same dynamic exists in the coverage of other campaigns. I tend to agree with Wells.

          • TimesArrow

            I don't know about lazy, Self- obssessed so much as vain and conceited.I thought that confusing the public right to know,with a sense of personal entittlement [ rather then a responsibility to report the news] was supposed to be a cardinal sin of journalism, that has to be ruthlessly driven out while the training wheels are still on?

    • derek

      But what are the questions they are asking? It is about them. I frankly don't care about the journalists, and have ceased to listen to them and their concerns.

      You seem to have this quaint notion that these folks actually could fill the important role they have in a democracy.

      They don't. They and their editors are incompetent. Harper is playing them like fools because they are fools.

  • Dot

    Buy the book later.

  • Trudeau lover

    The media irrelevancy and impotence at shaping the agenda of the election is largely self inflicted. The media are clouded by a dense fog of hatred against PM Harper, just like their Liberal party comrades, and helps explain the medias irrational behaviour. The media decided that it would follow the Liberal party agenda, regurgitating the Liberal narrative and repeating Liberal party attacks and talking points, and in doing so become irrelevant. The more the media whine about not being able to get the Liberal/Separatists "back to power" the more they are perceived as lackeys and Liberal party agents. PM Harper is not going to embrace the vipers of the PPG because they are seen as the enemy, and as long as the media continue to be a part of the "Liberal team" thats how they should be seen. The media never want to accept any responsibility for their self inflicted impotence and irrelevancy in shaping the agenda, but it is of their own making. If the publics perception of the media was that they were fair and balanced and were not in the pocket of the Liberals and Separatists then they would surely have more influence. The Liberal group think, pack mentality of the media does not help the Liberal party they shill for, it simply makes the media look like weak minded partisans that let their emotions and allegiances dictate their reportage.

  • http://www.TennisVagabond.com Big Dave S

    Wells, you're a national treasure.

    • http://www.TennisVagabond.com Big Dave S

      Sorry, should have read, "Wells you magnificent b*stard, you're a national treasure."

      • auntie-em-m

        Yep, Wells is gathering the material for his chef d'oeuvre about the fall of Canadian democracy; a true bastard as you say.

        What is Truth? said jesting Pilate; and would not stay for an answer.

        • Kyle

          "A prudent question is one-half of wisdom. "

          Paul Wells should argue for one of those half-wisdom questions…..even if it isn't his policy specialty.

  • DPT

    Aaron is himself beyond parody, he is an obsessed addict.

  • Americanization

    Dictatorship with minority!

    Majority?! LOL! can you imagine the Harper regime with a majority government?! SCARY!.

  • PoliticalPundit

    Harper's control over the media is remarkable! And very scary!

    Paul Wells took a week to figure this out and hopefully hopped off ScareAir and saved his boss a load of cash!

    Why don't his fellow journalists do the same?

    I guess they all suffer from the Stockholm syndrome.

  • Holly Stick

    Hey Paul, ask why the government of Harper has failed to take adequate steps to curb CO2 emissions:

    "…Climatologist Andrew Weaver, at the University of Victoria, said the new report highlights the "hypocrisy" of the Harper government's approach to climate change.

    The Conservatives agreed internationally to take steps to help keep warming below the 2 C threshold, but the government continues to promote expanded use and export of Canadian oil and coal that are driving up emissions.

    "If we want to deal with this problem, we have to start transforming our energy systems now," said Weaver. "Not yesterday, not tomorrow, now. That means we should be weaning ourselves from our dependency on oil, not trying to expand it as fast a possible."…"

    Read more: http://www.canada.com/technology/Canada+hasn+done…

    You could also ask how many public servants Harper plans to fire because of their honesty over this.

  • Mike T.

    new plan – at every stop you put on a false moustache and pretend to be from the local paper.

  • Anon Liberal

    This is a very thoughtful blog posting. Thank you for writing it.

  • Passing by

    I'd have more confidence in Mr. Wells assessment of the brilliiance of Harper's strategy if it didn't look so much like Harper is just plain old stepping on his own story every day, spinning some bit of mendacious bombast around some secondary campaign issue. I fail to see the brilliance in this.

  • Andrew (not PorC)

    Well, it's really like saying the Leafs have more fans attending its games than all the other teams in the league combined. It doesn't sound plausible on the face of it, is demonstrably false, and makes the claimant sound at best silly and at worst like a liar or an egomaniac.

    • s_c_f

      That was the best analogy you could think of? Really?

    • modster99

      not only bad analogy – not true. While the hockey thing is obviously false, it is possible that in a country the size of Canada, that a party with a larger support base would have a few thousand more people at their rallies. Not a stretch at all.

  • Margaret

    WHY doesn't the press just ignore Harper, refuse to go on his campaign, and cover the Liberals? The media articles get more attention than Twitter or Facebook, in the end. Just let the bastard go off on his fatfaced way by himself. Mr. Potato Head Goes to Film Himself. What an idiot.

    • derek

      And Ignatieff will say 'how could I lose to such an idiot'.

  • Margaret

    So he pisses off the Press Corps; and they go into 'reaction' mode, asking questions about why he's being nasty to them.

    In so doing, he gets to avoid the more important policy questions, answers to which will damn him to the electorate. And the press is following along obediently, by asking the wrong questions? Is that it?
    And they bore the voters.
    He also refuses questions on topics he doesn't like, I've noticed – will say "I'll answer a question on another topic".

    What great judgement Canadians have – hiring such a dud for the Emperor's job.

    Harper is hiding, running, and avoiding. I wonder if he'll manage to avoid the Great Debate? Six minutes with Ignatieff on stuff he knows nothing about, but Ignatieff is well informed on.

    • Trudeau lover

      C'mon Mags, you sound like Iggo's Mum.

    • Mike514

      I think Paul Wells makes many points in this article. One of them is that Harper is prioritizing the type of media that he'll make himself available to. He concentrates his media attention to local press, rather than national press.

      "The other day he did a round table with a large number of ethnic media organizations. Last week in Halifax he did a radio interview."

      It's not that he's avoiding the media; it's that he's going directly to local/specialty media, rather than the travelling press. I don't think that's general avoidance, insomuch as it is particular avoidance: Restricting questions from media group A in favour of giving media group B more attention.

  • Judge Roy Bean

    Why woudn't Harper ignore a left adoring press that slants opinion against him and his party at every opportunity. The bias wouldn't have anythng to do with the fact the populace at large is also turning their back on these folks as well. Remember Mommy said that for every action there is a reaction. Can't remember the last time I watched a Canuckistani TV 'news' broadcast. Oh yea, I remember, the lead story was a Vancouver bus driver on his cell phone. Thought it was Machinegun Kelly. So much for affirmative action reporting.

  • YYZ

    So here's a question…why haven't the media adapted?

  • danR

    .
    Seeing Harper's standards for acceptable criminal convictions, we can expect to see Conrad Black as one of the Government of Harper's policy-makers in our future.

    Mr. Get-Tough-on-Crime Stephen Harper.
    .

  • Bill Williams

    Holy Moly! After reading Paul Wells piece I have to admit not all journalists are juvenile in attitiude. To me, this lame election so far has been more about the media and its reporting of it, than it has been about the leaders, the parties and the platforms. This juvenile attitude of reportes, of constantly trying to find some politically incorrect gotcha moment, to see how much feigned outrage the leader can muster is quite boring and tiring. The editors and bosses should fire about 85% of the reporters and start over. If the likes of Kady O'Malley is the standard of Canadian journalism we have to endure….forget about it!

  • JDot

    Paul says..

    "I wondered why his trade deal with Europe is now more than a year behind schedule, and why Harper’s news conference on a Halifax dock was the first argument on the issue I’ve heard from him in two years, while opponents of a Canada-EU deal multiply."

    The EU Trade deal year delay was the first thing that came to my mind at that presser. I like my Harper pom poms, but it really would be nice to know the answer to that question. also why the government is protecting dairy supply management in that deal.

    Plus a little more info on the India FTA would be cool.

    But I am sure that would be a softball question to some media members. **Shrug**

  • john

    The answers to why Harper is protecting dairy supply management can all be found in Lower Canada and the elusive majority.

  • Mr Irrelevant

    How many questions did Harper take in the Halifax radio interview and the ethnic media roundtable?

  • Mr Irrelevant

    Never mind. Found it right here: http://www.youtube.com/watch?v=ArL4_kvVwOU&fe…

  • TimesArrow

    So that’s Harper’s bubble. I don’t think it’s wicked. Having predicted it, I think it’s rather clever. But it rather makes a mockery of the thousands our bosses are spending for the theoretical benefit of access to a national party leader.

    That's a remarkable piece. It's made me think a bit about not being distracted by the small stuff. [ i don't say trivialities, because contempt of parliament is no triviality] The liberals had better learn this leason fast too. Or risk being taken for not being serious.
    What has happened to the proto-type wise old editor – you know the guy in all the president's men – the one who's one step ahead of the wily politician. The one who saves the day? Surely he wasn't just a fictional character PWs? Tell me it isn't so…don't let another of my illusions slip away? I can't afford to lose anymore. I'm already convinced my hair isn't coming back and Gretzky's likely gone for good,

  • derek

    Because journalists get their information from other journalists, and other journalists are talking about how frustrated they are, so that obviously is the important news?

    With rare exceptions.

    I for one don't listen or read any of those fools any more. Maybe they will eventually disappear. Unfortunately quite a few of them in Canada are paid by tax dollars and are immune to reality.

  • derek

    Very simply because journalism is populated by people who got to where they are by learning to suck up to their betters.

  • Mulletaur

    The solution to this for reporters and news organizations is to ask the relevant questions in investigative stories, and leave them open. No reason to ask Harper or his coterie of image manipulators for comment. You can play the same game as he does. Then we'll see how long it takes before the bubble bursts.

  • TimesArrow

    That's a generalization that could be applied to large chunks of society, why just pick on journalists?

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