Beyond The Commons

Beyond The Commons

Aaron Wherry covers all the goings-on in and around Parliament Hill. Follow Aaron on Twitter: @aaronwherry

The lost art of door-knocking

by Aaron Wherry on Thursday, August 11, 2011 4:50pm - 3 Comments

Andrew Steele notes new findings in electoral science.

Professors at Yale University studied the impact of three forms of voter communications by campaigns on improved turnout. They used a 30,000 person sample in 1998 for elections in New Haven, Connecticut. The findings are stark: Telephone canvassing has no significant impact on improving voter turnout. Direct mail has only a small impact on improving turnout. The method of communication that most improves turnout — and is the method that can best win your election — is face-to-face canvassing by volunteers.

The team at Yale hypothesizes that the drop in turnout since the 1960s in American politics is due to the decline in political activism and thus a decline in volunteers to knock on doors.

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  • Anonymous

    The idea that calling from an unidentified phone number and expecting people to listen to your message at random times through the day or night is largly a turn-off. Mail leaflets are wasted paper.
    At least a person at the door has to have made an effort to go to your home to talk to you.

  • Anonymous

    “Andrew Steele notes new findings in electoral science”

    Check the date Wherry. The article is eleven years old. Just because Steele read it yesterday doesn’t make the findings new.

  • Anonymous

    I don’t see a cause and effect here.

    I see two phenomena that have a common cause.

From Macleans