TV Guidance

TV Guidance

Jaime Weinman writes about all kinds of television and other kinds of popular culture. He does not write Gossip Girl episode reviews. Follow Jaime on Twitter: @weinmanj

Computers Are Everywhere!

by Jaime Weinman on Wednesday, September 14, 2011 9:30am - 6 Comments

Long before the Y2K panic or today’s panic over the internet replacing television, there was the happy talk of “Computer Critters,” a series of PSAs that ABC ran in the mid-1980s during their Saturday morning cartoon block. The message is that everything we use has a computer, computers do everything, that they’re going to take over our lives, and that this is a good thing. As a child, I appreciated the commercial because I myself was increasingly dependent on a computer (I wrote well on the word processor, but not so well by hand) and this crocodile person reassured me that it was okay. But even at the time, I thought there was something a little sinister about being so upbeat about the whole thing.

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  • Anonymous

    The word ‘sinister’ bothers me.

    Why are western countries so afraid of new tech?

    People opposed the advent of the car, the radio, the phone…and certainly computers and robots…weird.

    • http://www.facebook.com/people/Jaime-Weinman/656722902 Jaime Weinman

      New technologies are necessary, but they’re also – obviously – disrupting. We’re better off now because of all these things, but the disruption can be disturbing and unsettling.

      • http://www.facebook.com/people/Jaime-Weinman/656722902 Jaime Weinman

        Part of the point of that ad was to reassure kids (and “mothers too!”)
        that computers shouldn’t be unsettling, that they’re already a part of
        everyday life and that the coming computer revolution won’t be too
        disrupting.

        • Anonymous

          That assumes people worry about such things….as though we need sugar-coating on new ideas.

      • Anonymous

        I’ve never seen new tech as ‘disrupting, disturbing or unsettling’.

        I see it as advancing towards a better life.

  • http://www.facebook.com/profile.php?id=33802203 Anthony Fredrick Strand

    Bruno and Boots vehemently disagree with you, sir.

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