Beyond The Commons

Beyond The Commons

Aaron Wherry covers all the goings-on in and around Parliament Hill. Follow Aaron on Twitter: @aaronwherry

How a campaign is spent

by Aaron Wherry on Friday, November 11, 2011 12:02pm - 0 Comments

Alice Funke reviews the financial returns for last spring’s election.

The Liberals also outspent the Conservatives in advertising, $11.9M to $10.6M, when considering both broadcast (TV + radio) and “other” (likely print and/or online). However, the Conservatives concentrated their ad spending on the broadcast side where they outspent the Liberals $10.4M to $8.3M.

The NDP’s spending on advertising fell somewhere in between, coming in at $9.5M for broadcast ads and $10.9M overall.

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