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Advertisers leave after Knicks lose Lin

by Chris Sorensen on Wednesday, July 18, 2012 12:40pm - 0 Comments

That didn’t take long. It hasn’t even been 24 hours since the New York Knicks let point-guard Jeremy Lin—as in “Linsanity“—go to the Houston Rockets for US$25 million over three years and already advertisers are pulling out of Madison Square Garden. The 23-year-old Harvard graduate became an international sensation last year—thanks in part to his unlikely story (he went undrafted out of college) and his status as the first Chinese or Taiwanese-American to play in the NBA. The Knicks, however, apparently believed the price of keeping Lin around was too high. We’ll see if they were right.

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