Posts Tagged ‘advertising’

Mixed-race families on rise in real life, so why all the fuss over Cheerios ad on TV?

NEW YORK, N.Y. – A mom sits at her kitchen table writing something down…

by Leanne Italie, The Associated Press - Wednesday, June 5, 2013
Swiffer backtracks after using iconic feminist image to promote new mop

Swiffer is mopping up consumer backlash after the brand, owned by parent company Proctor…

by Emily Senger - Tuesday, June 4, 2013
PepsiCo pulls Mountain Dew ad following criticism

NEW YORK, N.Y. – PepsiCo is once again learning the risks of celebrity partnerships…

by The Associated Press - Wednesday, May 1, 2013
How hit songs become advertising sound-alikes

‘Please rip off the Black Keys, Mumford & Sons, Lumineers’

by Rosemary Westwood - Thursday, March 21, 2013
The cure for Facebook’s feature-bloat? New features!

Why does simplification involve so many confusing features?

by Jesse Brown - Tuesday, March 12, 2013
Better know a talking point

Notes on the government’s advertising math

by Aaron Wherry - Wednesday, February 27, 2013
Warning: not safe for work (outside city limits anyway)

The National Farmers Union looks at an ad based on a classic pin-up, and…

by Colby Cosh - Tuesday, January 29, 2013
Coca-Cola to tackle obesity for first time in major U.S. ad campaign

NEW YORK, N.Y. – Coca-Cola became one of the world’s most powerful brands by…

by The Canadian Press - Monday, January 14, 2013
‘A little bit Conservative’

An interesting pitch from the Conservative candidate in Victoria (a riding that hasn’t elected…

by Aaron Wherry - Friday, November 23, 2012
As seen on TV

The Harper government has committed another $4 million to advertise itself.
Supplementary estimates released…

by Aaron Wherry - Friday, November 9, 2012
According to the Conservatives, your government is awesome

The federal government is spending tens of millions on commercials that make the Tories look good

by John Geddes - Monday, October 22, 2012
Attacking the attacks

Greg Fingas considers the NDP’s new web ad.
Well, the good news is that…

by Aaron Wherry - Wednesday, October 10, 2012
The case of the union sponsorships

Joanna Smith reports that the NDP returned $344,468 after the Conservatives complained about union…

by Aaron Wherry - Monday, August 27, 2012
Did you Yahoo! that?

The one-time star of the dot-com era tries to figure out what to be as it grows up

by Angelina Chapin - Tuesday, August 14, 2012
Rolex and Federer: Perfect timing

Minutes after the tennis star’s Wimbledon win, ads were out

by Emma Teitel - Monday, July 23, 2012
Advertisers leave after Knicks lose Lin

That didn’t take long. It hasn’t even been 24 hours since the New York…

by Chris Sorensen - Wednesday, July 18, 2012
Television’s mid-life crisis

A show can be a hit, but if its viewers are over 49, chances are it’ll get the axe

by Jaime Weinman - Thursday, July 12, 2012
10 memorable but cheesy hockey player product pitches

Messier can’t stop eating Lays, while Sundin’s mom wants to make sure he eats his Chunky Soup.

by Blog of Lists - Wednesday, July 11, 2012
Lost in the supermarket

Susan Delacourt reviews Political Marketing in Canada, which includes an interview with Conservative strategist…

by Aaron Wherry - Friday, June 29, 2012
GM drops Facebook ads days before IPO

General Motors announced plans to stop advertising on Facebook Tuesday, just days before shares…

by Richard Warnica - Tuesday, May 15, 2012