http://www2.macleans.ca Canada's only national weekly current affairs magazine. Fri, 24 May 2013 19:36:15 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www2.macleans.ca/2013/05/01/pepsico-pulls-mountain-dew-ad-following-criticism/ http://www2.macleans.ca/2013/05/01/pepsico-pulls-mountain-dew-ad-following-criticism/#comments Thu, 02 May 2013 00:31:39 +0000 The Associated Press http://www2.macleans.ca/?p=379530 http://www2.macleans.ca/2013/05/01/pepsico-pulls-mountain-dew-ad-following-criticism/feed/ 0 NEW YORK, N.Y. – PepsiCo is once again learning the risks of celebrity partnerships... http://www2.macleans.ca/2013/03/21/hit-songs-at-bargain-basement-prices/ http://www2.macleans.ca/2013/03/21/hit-songs-at-bargain-basement-prices/#comments Thu, 21 Mar 2013 15:00:00 +0000 Rosemary Westwood http://www2.macleans.ca/?p=362622 http://www2.macleans.ca/2013/03/21/hit-songs-at-bargain-basement-prices/feed/ 0 ‘Please rip off the Black Keys, Mumford & Sons, Lumineers' http://www2.macleans.ca/2013/03/12/the-cure-for-facebooks-feature-bloat-new-features/ http://www2.macleans.ca/2013/03/12/the-cure-for-facebooks-feature-bloat-new-features/#comments Tue, 12 Mar 2013 20:53:12 +0000 Jesse Brown http://www2.macleans.ca/?p=359530 http://www2.macleans.ca/2013/03/12/the-cure-for-facebooks-feature-bloat-new-features/feed/ 0 Why does simplification involve so many confusing features? http://www2.macleans.ca/2013/02/27/better-know-a-talking-point-3/ http://www2.macleans.ca/2013/02/27/better-know-a-talking-point-3/#comments Wed, 27 Feb 2013 17:42:03 +0000 Aaron Wherry http://www2.macleans.ca/?p=354688 http://www2.macleans.ca/2013/02/27/better-know-a-talking-point-3/feed/ 0 Notes on the government's advertising math http://www2.macleans.ca/2013/01/29/warning-not-safe-for-work-outside-city-limits-anyway/ http://www2.macleans.ca/2013/01/29/warning-not-safe-for-work-outside-city-limits-anyway/#comments Wed, 30 Jan 2013 04:07:37 +0000 Colby Cosh http://www2.macleans.ca/?p=344327 http://www2.macleans.ca/2013/01/29/warning-not-safe-for-work-outside-city-limits-anyway/feed/ 0 The National Farmers Union looks at an ad based on a classic pin-up, and... http://www2.macleans.ca/2013/01/14/coca-cola-to-tackle-obesity-for-first-time-in-major-u-s-ad-campaign/ http://www2.macleans.ca/2013/01/14/coca-cola-to-tackle-obesity-for-first-time-in-major-u-s-ad-campaign/#comments Mon, 14 Jan 2013 19:16:18 +0000 The Canadian Press http://www2.macleans.ca/?p=336997 http://www2.macleans.ca/2013/01/14/coca-cola-to-tackle-obesity-for-first-time-in-major-u-s-ad-campaign/feed/ 0 NEW YORK, N.Y. – Coca-Cola became one of the world’s most powerful brands by... http://www2.macleans.ca/2012/11/23/a-little-bit-conservative/ http://www2.macleans.ca/2012/11/23/a-little-bit-conservative/#comments Fri, 23 Nov 2012 20:36:29 +0000 Aaron Wherry http://www2.macleans.ca/?p=318840 http://www2.macleans.ca/2012/11/23/a-little-bit-conservative/feed/ 0 An interesting pitch from the Conservative candidate in Victoria (a riding that hasn’t elected... http://www2.macleans.ca/2012/11/09/as-seen-on-tv-2/ http://www2.macleans.ca/2012/11/09/as-seen-on-tv-2/#comments Fri, 09 Nov 2012 15:30:22 +0000 Aaron Wherry http://www2.macleans.ca/?p=313308 http://www2.macleans.ca/2012/11/09/as-seen-on-tv-2/feed/ 0 The Harper government has committed another $4 million to advertise itself. Supplementary estimates released... http://www2.macleans.ca/2012/10/22/the-price-of-persuasion/ http://www2.macleans.ca/2012/10/22/the-price-of-persuasion/#comments Mon, 22 Oct 2012 15:07:01 +0000 John Geddes http://www2.macleans.ca/?p=304279 http://www2.macleans.ca/2012/10/22/the-price-of-persuasion/feed/ 0 The federal government is spending tens of millions on commercials that make the Tories look good http://www2.macleans.ca/2012/10/10/attacking-the-attacks/ http://www2.macleans.ca/2012/10/10/attacking-the-attacks/#comments Wed, 10 Oct 2012 17:38:41 +0000 Aaron Wherry http://www2.macleans.ca/?p=301896 http://www2.macleans.ca/2012/10/10/attacking-the-attacks/feed/ 0 Greg Fingas considers the NDP’s new web ad. Well, the good news is that... http://www2.macleans.ca/2012/08/27/the-case-of-the-union-sponsorships/ http://www2.macleans.ca/2012/08/27/the-case-of-the-union-sponsorships/#comments Mon, 27 Aug 2012 13:53:04 +0000 Aaron Wherry http://www2.macleans.ca/?p=286348 http://www2.macleans.ca/2012/08/27/the-case-of-the-union-sponsorships/feed/ 0 Joanna Smith reports that the NDP returned $344,468 after the Conservatives complained about union... http://www2.macleans.ca/2012/08/14/did-you-yahoo-that/ http://www2.macleans.ca/2012/08/14/did-you-yahoo-that/#comments Tue, 14 Aug 2012 15:37:01 +0000 macleans.ca http://www2.macleans.ca/?p=282214 http://www2.macleans.ca/2012/08/14/did-you-yahoo-that/feed/ 0 The one-time star of the dot-com era tries to figure out what to be as it grows up http://www2.macleans.ca/2012/07/23/perfect-timing/ http://www2.macleans.ca/2012/07/23/perfect-timing/#comments Mon, 23 Jul 2012 14:00:01 +0000 Emma Teitel http://www2.macleans.ca/?p=275339 http://www2.macleans.ca/2012/07/23/perfect-timing/feed/ 0 Minutes after the tennis star's Wimbledon win, ads were out http://www2.macleans.ca/2012/07/18/advertisers-leave-after-knicks-lose-lin/ http://www2.macleans.ca/2012/07/18/advertisers-leave-after-knicks-lose-lin/#comments Wed, 18 Jul 2012 16:40:06 +0000 Chris Sorensen http://www2.macleans.ca/?p=275225 http://www2.macleans.ca/2012/07/18/advertisers-leave-after-knicks-lose-lin/feed/ 0 That didn’t take long. It hasn’t even been 24 hours since the New York... http://www2.macleans.ca/2012/07/12/televisions-mid-life-crisis/ http://www2.macleans.ca/2012/07/12/televisions-mid-life-crisis/#comments Thu, 12 Jul 2012 14:49:01 +0000 Jaime Weinman http://www2.macleans.ca/?p=272019 http://www2.macleans.ca/2012/07/12/televisions-mid-life-crisis/feed/ 0 A show can be a hit, but if its viewers are over 49, chances are it’ll get the axe http://www2.macleans.ca/2012/07/11/10-memorable-but-cheesy-hockey-player-product-pitches/ http://www2.macleans.ca/2012/07/11/10-memorable-but-cheesy-hockey-player-product-pitches/#comments Wed, 11 Jul 2012 16:37:31 +0000 Blog of Lists http://www2.macleans.ca/?p=273495 http://www2.macleans.ca/2012/07/11/10-memorable-but-cheesy-hockey-player-product-pitches/feed/ 0 Messier can't stop eating Lays, while Sundin's mom wants to make sure he eats his Chunky Soup. http://www2.macleans.ca/2012/06/29/lost-in-the-supermarket/ http://www2.macleans.ca/2012/06/29/lost-in-the-supermarket/#comments Fri, 29 Jun 2012 17:45:53 +0000 Aaron Wherry http://www2.macleans.ca/?p=271404 http://www2.macleans.ca/2012/06/29/lost-in-the-supermarket/feed/ 0 Susan Delacourt reviews Political Marketing in Canada, which includes an interview with Conservative strategist... http://www2.macleans.ca/2012/05/15/gm-drops-facebook-ads-days-before-ipo/ http://www2.macleans.ca/2012/05/15/gm-drops-facebook-ads-days-before-ipo/#comments Tue, 15 May 2012 20:59:24 +0000 Richard Warnica http://www2.macleans.ca/?p=258792 http://www2.macleans.ca/2012/05/15/gm-drops-facebook-ads-days-before-ipo/feed/ 0 General Motors announced plans to stop advertising on Facebook Tuesday, just days before shares... http://www2.macleans.ca/2012/04/20/the-science-of-attack-ads/ http://www2.macleans.ca/2012/04/20/the-science-of-attack-ads/#comments Fri, 20 Apr 2012 17:08:08 +0000 Aaron Wherry http://www2.macleans.ca/?p=253870 http://www2.macleans.ca/2012/04/20/the-science-of-attack-ads/feed/ 0 Sadie Dingfelder reviews the latest research on political advertising. In one study, published in... http://www2.macleans.ca/2012/04/19/how-does-google-know-what-im-looking-at/ http://www2.macleans.ca/2012/04/19/how-does-google-know-what-im-looking-at/#comments Thu, 19 Apr 2012 16:04:01 +0000 Jesse Brown http://www2.macleans.ca/?p=253205 http://www2.macleans.ca/2012/04/19/how-does-google-know-what-im-looking-at/feed/ 0 Active View is supposed to reveal whether or not an online display ad was seen http://www2.macleans.ca/2012/04/10/jacks-vision-is-in-good-hands/ http://www2.macleans.ca/2012/04/10/jacks-vision-is-in-good-hands/#comments Tue, 10 Apr 2012 14:14:15 +0000 Aaron Wherry http://www2.macleans.ca/?p=251293 http://www2.macleans.ca/2012/04/10/jacks-vision-is-in-good-hands/feed/ 0 As viewers of last night’s Blue Jays game know, the NDP has launched the... http://www2.macleans.ca/2012/04/05/sleeves-rolled-up/ http://www2.macleans.ca/2012/04/05/sleeves-rolled-up/#comments Thu, 05 Apr 2012 13:54:54 +0000 Aaron Wherry http://www2.macleans.ca/?p=250750 http://www2.macleans.ca/2012/04/05/sleeves-rolled-up/feed/ 0 The NDP launches its campaign with an ad for the Quebec market.... http://www2.macleans.ca/2012/04/04/selling-the-opposition/ http://www2.macleans.ca/2012/04/04/selling-the-opposition/#comments Wed, 04 Apr 2012 15:12:12 +0000 Aaron Wherry http://www2.macleans.ca/?p=250541 http://www2.macleans.ca/2012/04/04/selling-the-opposition/feed/ 0 In a release this morning, the NDP announced the creation of an official app... http://www2.macleans.ca/2012/03/12/the-robocall-rules-ii/ http://www2.macleans.ca/2012/03/12/the-robocall-rules-ii/#comments Mon, 12 Mar 2012 17:17:59 +0000 Aaron Wherry http://www2.macleans.ca/?p=245333 http://www2.macleans.ca/2012/03/12/the-robocall-rules-ii/feed/ 0 Elections Canada has no comment on reports of an automated call sent out by... http://www2.macleans.ca/2012/01/20/communicating-like-a-bar-fight/ http://www2.macleans.ca/2012/01/20/communicating-like-a-bar-fight/#comments Fri, 20 Jan 2012 14:35:31 +0000 Aaron Wherry http://www2.macleans.ca/?p=234836 http://www2.macleans.ca/2012/01/20/communicating-like-a-bar-fight/feed/ 0 Jennifer Ditchburn connects the dots between Stephane Dion, Michael Ignatieff, the health care accord... http://www2.macleans.ca/2011/11/28/the-permanent-campaign-continues/ http://www2.macleans.ca/2011/11/28/the-permanent-campaign-continues/#comments Mon, 28 Nov 2011 17:43:08 +0000 Aaron Wherry http://www2.macleans.ca/?p=227228 http://www2.macleans.ca/2011/11/28/the-permanent-campaign-continues/feed/ 15 The NDP buys billboard space to attack the elimination of the long-gun registry. The... http://www2.macleans.ca/2011/11/11/how-a-campaign-is-spent/ http://www2.macleans.ca/2011/11/11/how-a-campaign-is-spent/#comments Fri, 11 Nov 2011 17:02:10 +0000 Erica Alini http://www2.macleans.ca/?p=224998 http://www2.macleans.ca/2011/11/11/how-a-campaign-is-spent/feed/ 0 Alice Funke reviews the financial returns for last spring’s election. The Liberals also outspent... http://www2.macleans.ca/2011/08/17/pitchmen-with-pitchforks/ http://www2.macleans.ca/2011/08/17/pitchmen-with-pitchforks/#comments Wed, 17 Aug 2011 13:45:23 +0000 Jessica Allen http://www2.macleans.ca/?p=208638 http://www2.macleans.ca/2011/08/17/pitchmen-with-pitchforks/feed/ 0 Fast food restaurants are getting the farmers that grow their food to sell it too http://www2.macleans.ca/2011/07/08/if-this-is-how-the-game-is-being-played-we-better-figure-that-out/ http://www2.macleans.ca/2011/07/08/if-this-is-how-the-game-is-being-played-we-better-figure-that-out/#comments Fri, 08 Jul 2011 16:35:37 +0000 Erica Alini http://www2.macleans.ca/?p=201016 You said on Tuesday that the Liberals ...]]> http://www2.macleans.ca/2011/07/08/if-this-is-how-the-game-is-being-played-we-better-figure-that-out/feed/ 81 The Hill Times talks to Bob Rae. You said on Tuesday that the Liberals ... http://www2.macleans.ca/2011/06/17/no-sex-please-theyre-children/ http://www2.macleans.ca/2011/06/17/no-sex-please-theyre-children/#comments Fri, 17 Jun 2011 15:35:10 +0000 macleans.ca http://www2.macleans.ca/?p=197358 http://www2.macleans.ca/2011/06/17/no-sex-please-theyre-children/feed/ 9 The British government is trying to tackle the issue of kids’ sexualization http://www2.macleans.ca/2011/06/01/his-failure-to-define-himself-was-his-choice/ http://www2.macleans.ca/2011/06/01/his-failure-to-define-himself-was-his-choice/#comments Wed, 01 Jun 2011 14:05:11 +0000 Aaron Wherry http://www2.macleans.ca/?p=194844 http://www2.macleans.ca/2011/06/01/his-failure-to-define-himself-was-his-choice/feed/ 128 Conservative campaign chairman Guy Giorno puts his faith in the voters. Mr. Giorno said... http://www2.macleans.ca/2011/04/30/a-war-on-two-fronts/ http://www2.macleans.ca/2011/04/30/a-war-on-two-fronts/#comments Sat, 30 Apr 2011 15:00:16 +0000 Aaron Wherry http://www2.macleans.ca/?p=188694 http://www2.macleans.ca/2011/04/30/a-war-on-two-fronts/feed/ 36 The Liberals release two new adverts—one aimed at the NDP, the other at the... http://www2.macleans.ca/2011/04/27/this-woman-seems-very-concerned/ http://www2.macleans.ca/2011/04/27/this-woman-seems-very-concerned/#comments Wed, 27 Apr 2011 18:43:59 +0000 Aaron Wherry http://www2.macleans.ca/?p=187561 http://www2.macleans.ca/2011/04/27/this-woman-seems-very-concerned/feed/ 158 The Conservative spot that seems in highest rotation at the moment.... http://www2.macleans.ca/2011/04/26/imagine-all-the-people-voting-ndp/ http://www2.macleans.ca/2011/04/26/imagine-all-the-people-voting-ndp/#comments Tue, 26 Apr 2011 16:42:46 +0000 Aaron Wherry http://www2.macleans.ca/?p=187157 http://www2.macleans.ca/2011/04/26/imagine-all-the-people-voting-ndp/feed/ 70 The latest spot from the New Democrats.... http://www2.macleans.ca/2011/04/24/half-an-hour-to-make-his-case/ http://www2.macleans.ca/2011/04/24/half-an-hour-to-make-his-case/#comments Sun, 24 Apr 2011 17:46:15 +0000 Aaron Wherry http://www2.macleans.ca/?p=186762 http://www2.macleans.ca/2011/04/24/half-an-hour-to-make-his-case/feed/ 87 The 30-minute Liberal ad that airs across the country today http://www2.macleans.ca/2011/04/22/truth-in-advertising-3/ http://www2.macleans.ca/2011/04/22/truth-in-advertising-3/#comments Fri, 22 Apr 2011 20:06:46 +0000 Aaron Wherry http://www2.macleans.ca/?p=186710 http://www2.macleans.ca/2011/04/22/truth-in-advertising-3/feed/ 41 While noting the Conservative campaign’s interest in factual accuracy, the NDP quibbles on various... http://www2.macleans.ca/2011/04/22/the-highest-compliment/ http://www2.macleans.ca/2011/04/22/the-highest-compliment/#comments Fri, 22 Apr 2011 15:30:55 +0000 Aaron Wherry http://www2.macleans.ca/?p=186566 http://www2.macleans.ca/2011/04/22/the-highest-compliment/feed/ 138 The Conservative side directs an attack ad at Jack Layton.... http://www2.macleans.ca/2011/04/21/smiling-jack/ http://www2.macleans.ca/2011/04/21/smiling-jack/#comments Thu, 21 Apr 2011 21:05:28 +0000 Aaron Wherry http://www2.macleans.ca/?p=186395 http://www2.macleans.ca/2011/04/21/smiling-jack/feed/ 16 The latest ad from the NDP.... http://www2.macleans.ca/2011/04/21/direct-appeal/ http://www2.macleans.ca/2011/04/21/direct-appeal/#comments Thu, 21 Apr 2011 13:35:54 +0000 Aaron Wherry http://www2.macleans.ca/?p=186107 http://www2.macleans.ca/2011/04/21/direct-appeal/feed/ 34 The Liberals will air a half-hour program on Sunday afternoon showcasing Mr. Ignatieff and... http://www2.macleans.ca/2011/04/20/back-and-forth/ http://www2.macleans.ca/2011/04/20/back-and-forth/#comments Wed, 20 Apr 2011 16:22:28 +0000 Aaron Wherry http://www2.macleans.ca/?p=185852 http://www2.macleans.ca/2011/04/20/back-and-forth/feed/ 12 While the Conservatives aim an attack ad at an attack ad that is no... http://www2.macleans.ca/2011/04/19/does-stephen-harper-approve-of-this-message/ http://www2.macleans.ca/2011/04/19/does-stephen-harper-approve-of-this-message/#comments Tue, 19 Apr 2011 22:23:42 +0000 Aaron Wherry http://www2.macleans.ca/?p=185812 http://www2.macleans.ca/2011/04/19/does-stephen-harper-approve-of-this-message/feed/ 24 The Liberals have edited and rereleased their disputed ad.... http://www2.macleans.ca/2011/04/14/jack-layton-knows-where-he-stands-even-when-hes-sitting/ http://www2.macleans.ca/2011/04/14/jack-layton-knows-where-he-stands-even-when-hes-sitting/#comments Thu, 14 Apr 2011 18:11:13 +0000 Aaron Wherry http://www2.macleans.ca/?p=184281 http://www2.macleans.ca/2011/04/14/jack-layton-knows-where-he-stands-even-when-hes-sitting/feed/ 16 A new advert from the New Democrats. A companion piece is here.... http://www2.macleans.ca/2011/04/13/about-that-11-billion/ http://www2.macleans.ca/2011/04/13/about-that-11-billion/#comments Wed, 13 Apr 2011 18:39:54 +0000 Aaron Wherry http://www2.macleans.ca/?p=183787 http://www2.macleans.ca/2011/04/13/about-that-11-billion/feed/ 55 The latest spot from the Liberal side.... http://www2.macleans.ca/2011/04/13/its-just-the-beginning/ http://www2.macleans.ca/2011/04/13/its-just-the-beginning/#comments Wed, 13 Apr 2011 15:28:03 +0000 Aaron Wherry http://www2.macleans.ca/?p=183719 http://www2.macleans.ca/2011/04/13/its-just-the-beginning/feed/ 16 The latest spot from the Conservative side. The Bull Meter has already taken this... http://www2.macleans.ca/2011/04/12/trainwreck/ http://www2.macleans.ca/2011/04/12/trainwreck/#comments Tue, 12 Apr 2011 20:25:05 +0000 Aaron Wherry http://www2.macleans.ca/?p=183606 http://www2.macleans.ca/2011/04/12/trainwreck/feed/ 8 The latest spot from the Liberal side....