Posts Tagged ‘cbc’

Please talk to us

By Brian D. Johnson - Wednesday, March 3, 2010 - 5 Comments

For Peter Mansbridge, it was tough working for the network that wasn’t allowed to cover anything

Please talk to us: It was tough working for the network that wasn’t allowed to cover anything

Photograph by Brian Howell

For Peter Mansbridge, it seemed so out of character. It was the second night of the Olympics and he was walking the streets of Whistler looking adrift, like the kid not invited to the party. He was on camera, reporting for The National about how it feels to cover the Games without official access. For the first time in 16 years, the public network didn’t have the Olympic broadcast rights, and Mansbridge was feeling it. “Friday night,” he recalled, “I’m miles away from the opening ceremonies, hanging out on the balcony of a bar where inside the crowd is having a ball watching it all on TV—not our channel. Ah, the perils of broadcast rights. When you’ve got ’em you’re the cock of the walk. When you don’t, you’re working real hard just trying to find somewhere, anywhere, you’re allowed to go to tell the story.”

So Mansbridge made that the story, drumming up an odd mix of protest and pathos in a bit of verité confession that played like a YouTube blog. “Look up there,” he marvelled, with disingenuous awe. “That’s the fancy CTV Whistler location, home base for their skiing and luge coverage. It’s very impressive, and we joined the tourists who were checking it out. Even this nice CTV fellow agreed to snap a picture of us.” Then, with an uncharacteristic note of sarcasm, Mansbridge added: “A wonderful gesture on the part of CTV to have our picture taken.”

More than once, Peter insisted he was not complaining. But he was. That was the conceit behind this weird digression into confessional journalism. And his frustration was palpable. Here was a blockbuster Olympic narrative like nothing Canada had seen, the proudest showcase of national sentiment since Expo ’67. And the private sector had blithely outbid the public broadcaster, with an unholy alliance of CTV and Rogers Communications (which owns Maclean’s) forking over a record US$90 million for the rights to the Games. Veteran Olympic host Brian Williams, once the CBC’s man, followed the money. Adding insult to injury, the ubiquitous Donald Sutherland emerged as the unofficial guru of the Games, exhorting us to believe and voicing commercials for Bell, joined at the corporate hip with CTV. In the year of Own the Podium, Mansbridge could not own the medium.

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From Macleans

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