By Elio Iannacci - Monday, February 4, 2013 - 0 Comments
Why Canadians are going abroad for international recognition
Becoming an expat did wonders for Al Spx’s career. When the 24-year-old Toronto native—who performs as Cold Specks—realized her self-described brand of “doom soul” would be tough to launch in Canada’s Nickelback-and-Bieber-dominated music market, she took the advice of producer Jim Anderson and headed out of the country. His instinct was spot-on. After Spx took her bluesy, gospel-tinged tracks—some of which have been compared to Mahalia Jackson’s majestic body of work—across the pond, fame followed. In 2011, after her single Holland dropped, she was invited to sing on Later . . . with Jools Holland, a popular music TV show in the U.K. After her performance, artists on the show such as Mary J. Blige, Pete Townshend and Florence Welch tracked her down backstage. They became her first fans—a following that has grown into cult-like proportions overseas.
“Those U.K. audiences kept us going and made it happen for us,” explains Spx via phone after a sold-out show in Germany. (Spx is not her actual name; she keeps that to herself.) Her debut album, I Predict A Graceful Expulsion, followed, released in her home country by Feist’s label, Arts and Crafts, and outside Canada by the adventurous Mute Records label. Her stardom subsequently spread throughout Europe, where she’s shared the bill at music festivals with the likes of Björk and Bruce Springsteen. Last summer she was shortlisted for the Polaris Prize. “I had to leave the country to get recognized internationally,” she says—and so that she would be recognized back home.