TV: Tell, Show, Laugh
By Jaime Weinman - Friday, May 13, 2011 - 1 Comment
Last night Community ended its second and not final season, where it became a breakout show in terms of fandom: the ratings weren’t there, but it became probably the most passionately-loved series on regular broadcast TV, as well as gaining more fans within the industry.
I have had my problems with the show this season, but before I say anything about that I want to talk a little bit about what the show has done right – because I think when a show touches this much of a nerve, it must be doing something very right. (This applies to seemingly lowbrow shows as well as cult favourites, of course.) I think Community, a famously post-modern show, is to TV what post-modern art has been in a lot of areas: a chance to reconcile the pleasures of the old with those of the new.
Much of today’s audience, and certainly the people who both write and watch Community, were raised in a TV-saturated environment; they know all its traditional tricks, and can go on the internet and learn even more about them through TVTropes.org and other resources. Television has been de-mystified, because thanks to interviews with producers and Twitter accounts and DVD commentaries and all the rest, we on the outside know more than we ever did about how these things are put together. That made us cynical, and a lot of televised entertainment for the last 10 years has been sort of in revolt against the old clichés. The most popular shows still tend to be the ones that use these clichés straightforwardly (American Idol) or tweak them just a little bit before using them more or less straight after all (NCIS). But the writers and viewers who want something more, or something different, are often looking to subvert them. In TV comedy, the gold standard for that approach is Arrested Development, a show that was the anti-sitcom for 19 minutes followed by 30 seconds of obligatory heartfelt emotion.
But, like modern music or modern art, modern – maybe even modernist – TV can be wearying; viewers raised on TV sitcoms long for their simple pleasures just as concert-goers long for a good tune. A lot of post-modern music is about bringing back the stuff that modernism rejected (tunes, tonal harmony) but doing so in a way that adds a layer of ironic commentary, so we know we’re not just listening to a pastiche, that it’s not kitsch.
Community is doing sort of the same thing. As everyone agrees, it’s a deconstruction of sitcom tropes. Most ensemble Continue…
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The Writers Hear Your Concerns
By Jaime Weinman - Tuesday, March 22, 2011 at 1:09 PM - 1 Comment
I was rightly dinged in comments to a previous post for putting in snarky asides about Community and its fandom into other posts. (Criticizing a show is fine. Randomly snarking on people who like and analyze it is just a cheap shot, on the same low level as hacky jokes about people who watch reality shows.) I’ll stop that.You can see why that kind of snark is wrong when you read reports of the Community PaleyFest panel, and the genuine pleasure the show brings to its fans as well as its great relationship with the people who love it. Some shows either ignore their fans or openly bait them, like Joss Whedon does. The producers of Community don’t give the fans everything they want, but they do signal, not only through online media but more importantly on the show itself, that they’re aware of concerns the fans have. Essentially, anything that fans worry about — is there too much relationship stuff, is Pierce becoming too much of a creep — will soon be addressed on the show; it might not be resolved in the way that each individual fan wants, but each individual fan will get the impression that the writers are not ignoring these issues:
“We talk about it a lot… we get some feedback from the fans, and a theme out there after some of the recent episodes is that Pierce is getting too mean”, he [writer Garrett Donovan] admitted. “But we definitely, down the road this season, we address that.”
That, I think, helps explain why Community connects with fans in a way that few shows do. Most television shows are insular. The episodes have to be made so fast that there was rarely time to address fan concerns even if they wanted to. Producers would read letters from fans, maybe get a sense of what people were saying on the internet, Continue…
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NBC Renews All The Stuff People Still Like
By Jaime Weinman - Thursday, March 17, 2011 at 3:59 PM - 7 Comments
This was not unexpected given that Parks & Recreation does okay after The Office and Community has become The Show in its second season (not the most popular show, not even the one that will win Emmys, but the one that has the most buzz around it), but NBC has taken both of those comedies off the bubble and renewed them for 2011-12.
Bob Greenblatt’s statement that Community is “a solid foundation for Thursday night” sounds ominously like he’s planning to keep it at 8 on Thursdays, which I think would be a bad sign, not for the show (which has proven it can do just enough to survive anywhere, at least while NBC has worse problems) but for the network’s willingness to be aggressive and not settle for low ratings in important time slots. Though you could argue that, especially if Idol remains on Thursday next season, NBC’s chances of regaining any kind of leadership on Thursdays are pretty much gone and they should concentrate on trying to find hit shows on other nights. Whatever; the network will have plenty of holes to fill and a show like Community, with a small but indestructably loyal (and demographically-desirable) audience, is perfectly capable of filling them.
The reputation of Community, as I said, has developed very quickly from a sort of charming cult show into the most worshipped comedy since, probably, Arrested Development. (And it looks like it will end up making more episodes than Arrested Development ever did.) Modern Family creator Steven Levitan said a while back that he “like[d] some aspects of Community,” causing Dan Harmon to get really angry at what he saw as a damning-with-faint-praise insult. This season Levitan has been effusive about how great Community is, and it’s gone from a show that was neglected by the Emmys to one that many showrunners worship — it’s the show they wish they were making.
I preferred the first season, or rather the second half of the first season. I theoretically love it when shows do different types of episodes every week, and one thing I’m grateful to Community for is that it’s showing the importance of the individual episode as a unit, at a time when many shows have given up on it and go into full-fledged soap opera (or in the case of sitcoms, two or three little stories woven together with no real unity of approach). But I just found it funnier last year. My reaction to a lot of the “big” episodes sometimes winds up being silent admiration (except for the Christmas episode, which I didn’t like); the “little” episodes are usually the ones that make me laugh, even when (like “Mixology Certification”) they’re not particularly jokey.
Obviously the show deserved to be renewed and I’m glad it was. I wonder if the show’s new status in the industry will be reflected in the Emmy nominations — or if it’s still not popular enough with some voters (older voters, perhaps? voters who find it too gimmicky?) to get over the hump. We’ll see; I’d expect Modern Family to dominate again, since like Community (and 30 Rock) it represents much of what insiders think a sitcom can be at its best, and it has the advantage (from an Emmy-winning point of view) of being a hit.
As to Parks & Recreation‘s Emmy chances, I have even less of a clue; it’s my favourite current sitcom but while it did get a nomination for Amy Poehler, it’s not clear just how far its reputation has spread, and its late start this season might not help. Rob Lowe probably raised its profile a bit, but I would still expect some Showtime thing to get the nomination instead.
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TV Premiere Week: Thursday
By Jaime Weinman - Thursday, September 23, 2010 at 3:11 PM - 0 Comments
And now comes one of the bigger nights of this wild premiere season — though another night that probably won’t produce a breakout hit. Except for Lone Star (where the network had to make a special announcement that they’d be showing a second episode) and last night’s The Whole Truth, there have been no out-and-out flops among the new shows. But there haven’t been any out-and-out smash hits either: NBC’s The Event was probably the best performer relative to its time slot, while Hawaii 5-0 and Mike and Molly both did well but not terrific considering their plum time slots. Most of the new shows are like that, doing OK but not great but not terrible either. Which ones stay on and which ones get canceled will depend on how they do in future weeks and what the network has waiting in the wings, plus the network executives’ opinions. (Cougar Town, for example, continues to do very poorly given its time slot, losing a huge chunk of Modern Family‘s audience. But ABC seems to like it, so they might cut loose some other show to keep it on.)
Instead, the big numbers have been posted by returning hits, particularly light n’ fun shows: Two and a Half Men, Modern Family and Glee were all up from last year.
In other ratings tidbits, the season premiere of Being Erica didn’t provide much good news: it was down to only 400,000 on an otherwise good night for the CBC. Since the network didn’t promote its return very much, I’ve heard speculation that this is seen as a possible last hurrah for the show: a chance to wrap things up without much hope of renewal. I guess we’ll see. I personally enjoy the show but have to admit that, because we’d seen her learn her lesson so often, I started to drift away a bit. There’s only so many times a character can learn the same lessons about personal growth.
Now here are tonight’s U.S. “big four” premieres, starting with the much-hyped competitive 8:00 slot:
8:00
CBS: The Big Bang Theory
NBC: Community
Fox: Bones
ABC: My GenerationI said just now that the hour is competitive, but in a sense it isn’t: The Big Bang Theory is likely to win the hour in total viewers and the Coveted Demographic. What makes it interesting is the question of how well it will do — will it get somewhere near what it got after Two and a Half Men, establishing it as a genuine smash hit? Or will some of its viewers prove unwilling to follow it to Thursday, establishing it as a bad night for CBS to try comedy? If the show can do in its new time slot what Glee did its new slot, then it will be a game-changer for its network, which would then move the aging CSI and start a two-hour Thursday comedy block to replace NBC’s. But that’s a huge “if,” which is why everyone’s going to be looking very closely at the numbers.
Then there’s Community. This show is not going to win the night; the question is whether it will hold up enough to get a third season. The quality should be as good Continue…
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He’s not just the token black guy
By Jaime Weinman - Wednesday, September 15, 2010 at 9:20 AM - 0 Comments
Wyatt Cenac of ‘The Daily Show’ is helping to kill off pigeonholing
It’s been a tough time for black comedians on TV: Saturday Night Live is only now in talks to add a second regular black cast member, and at the Emmys last week, there were no African-Americans nominated for comic acting. But the winner of the best variety series award, The Daily Show, isn’t going with the trend: writer-performer Wyatt Cenac has become one of the show’s new stars. Cenac, a stand-up comedian and former writer for King of the Hill, joined Jon Stewart’s show in 2008 after an impersonation of Barack Obama got him noticed by the producers. He’s been more fully involved than the “senior black correspondent” Larry Wilmore, who occasionally appears to parody news shows’ obsession with race. As Cenac told Giant magazine, “A lot of shows would say, ‘Let’s just keep you on black issues.’ But here I deal with everything and anything. I think that’s what diversity is about or something.”
As Cenac himself has joked, his hiring had a hint of tokenism: he joined after Wilmore (creator of The Bernie Mac Show) started appearing less often. But though Cenac was brought on to talk about things like Dr. Laura Schlessinger’s n-word rant, he also does bits where he parodies the general stupidity of journalists of any colour. He recently teamed up with token British guy John Oliver to do an instantly famous routine about a Saudi prince who is a shareholder in Fox News. Cenac argued that Fox was “evil” for insinuating that its part-owner has terror ties; Oliver argued for “stupid.” He’s also done weird, dry humour, including an attempt to mediate a debate between people in a Florida senior citizens’ home, and a trip to Sweden to try to prove it was a socialist hellhole.
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Good for businesss: Corporate Social Responsibility report 2010
By macleans.ca - Monday, June 14, 2010 at 9:00 AM - 3 Comments
Our second annual survey of companies in Canada that prove it pays to have a conscience
For many successful companies, corporate social responsibility (CSR) is no longer just a boardroom buzzword, but a key to business. So, for the second year in a row, Maclean’s has partnered with Jantzi-Sustainalytics, a global leader in sustainability analysis, to present the country’s Top 50 Socially Responsible Corporations.
While the reasons each company was selected vary—from Gildan Activewear donating more than half a million dollars to Haitian relief efforts, to Loblaw’s commitment to acquiring all of its seafood from sustainable sources by 2013, to Nike making World Cup jerseys for nine national teams out of bottles found in landfills—the underlying goal is the same: make the world a better place. As well as the Top 50 list, which begins on page 42, we look into how CSR might help with major PR problems, like BP’s oil spill, and whether the recession made the business world any less socially responsible.
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Top 50 Socially Responsible Corporations
By macleans.ca - Monday, June 14, 2010 at 9:00 AM - 28 Comments
These companies have made doing good a big part of their business
Click on a company name for more details:
Adidas Group
Ballard Power Systems Inc.
BCE Inc.
BMO Bank of Montreal
BMW
Brookfield Properties Corp.
Cascades Inc.
Catalyst Paper
CIBC
Dell Inc.
Direct Energy
Enbridge Inc.
Gap Inc.
General Mills Inc.
Gildan Activewear Inc.
H.J. Heinz Company
Honda
Hewlett-Packard Company
HSBC
IBM Corp.
ING Group
Intel Corp.
JPMorgan Chase & Co.
Kinross Gold Corp.
Loblaw Companies Ltd.
L’Oreal
Manulife Financial.
McDonald’s Corp.
Nexen Inc. .
Nike Inc.
Nokia
Oracle Corp.
Puma
RBC
Rio Tinto-Alcan
Scotiabank
Sony Corp.
Stantec Inc.
Starbucks Corp.
State Street Corp.
Sun Life Financial
Suncor Energy Inc.
Talisman Energy Inc.
TELUS Corp,
TD Bank Financial Group
TransAlta Corp.
Transcontinental Inc.
Volkswagen
Westport Innovations Inc.
Xerox Corp.For the related article and methodology, The Jantzi-Maclean’s Corporate Social Responsibility Report 2010 click here.
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Corporate Social Responsibility: recession proof
By Philippe Gohier - Monday, June 14, 2010 at 9:00 AM - 5 Comments
Why companies didn’t scale back on social responsibility efforts during the downturn. PLUS: the 50 most responsible corporations

With the recession battering the pocketbooks of Canadians across the country, charitable donations took a nosedive. In fact, many charities are running out of cash just when they need it most. According to a survey by Imagine Canada, an umbrella organization representing charities and non-profit groups, 45 per cent of the 1,500 charity leaders polled between November 2009 and January 2010 said the economic downturn had led to an increase in demand for their services, but 48 per cent say they’re having difficulty fulfilling their mission and 22 per cent claim they could have to shut down operations altogether if their financial situation doesn’t improve. And the future doesn’t look any brighter: 51 per cent expect to have a hard time covering their expenses between now and next year.When the going got tough, Canadians looked out for No. 1. But what of their employers—many of which spent the better part of the past decade touting their new economy bona fides and aligning themselves with causes like climate change and AIDS awareness? While some suspected corporate social responsibility (CSR) initiatives would be the first items to disappear from corporate budgets amid all the slashing, for the most part, companies stuck to their principles. “We didn’t see any let-up in sustainability programs at companies that already had them,” says Heather Lang, director of research products for Jantzi-Sustainalytics, which compiles the list of Canada’s Top 50 Socially Responsible Corporations. “If anything, there was likely an increase in programs.”
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When things get messy
By Jason Kirby - Monday, June 14, 2010 at 9:00 AM - 0 Comments
Can corporate social responsibility help clean up a PR disaster like the one caused by BP’s oil spill?

Judging from events of the past year or so, it may seem like the best response to a corporate crisis these days is to retreat to the boardroom and pray like hell that someone else gets walloped worse.Back in the spring, the story of Toyota’s runaway cars looked like it would drag on for months. Then Goldman Sachs conveniently landed in the crosshairs of legislators and securities regulators, taking the heat off the automaker. In turn, the bankers on Wall Street got a reprieve at the expense of the pelicans, fish and residents of the Gulf of Mexico, courtesy of BP.
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Community > Modern Family
By Jaime Weinman - Monday, December 14, 2009 at 2:20 PM - 3 Comments
[vodpod id=Groupvideo.4201271&w=560&h=340&fv=%26rel%3D0%26border%3D0%26]
Partly because my own viewing habits are oriented toward comedy, and partly because good comedies tend to get better as they go along (some dramas are at their best in the first season; half-hour comedies almost never are unless they’re badly re-tooled), I’m always conscious of the way some comedies get better or worse than they appear to be in the pilot.
The big news this season is the massive improvement in Parks and Recreation over its six-episode first season, which was kind of an extended pilot. However, while the improvement has been wonderful to see, I can’t say it surprised me much; I went into the season basically expecting it to get good, because it’s Greg Daniels and his shows always improve exponentially in the first full season. (King of the Hill, The Office and now Parks are all shows that seemed like tough propositions, and they all got good. It’s just inadvisable to bet against a Daniels show.) So the improvement that took me by surprise was that of Community, a show I was lukewarm about based on the pilot and the first few episodes. That lukewarmness — lukewarmitude? — still stands, but the show has gotten good, to the point that I consider it the best new comedy of the season.
My problem with the show at the beginning was that, like many single-camera comedies, the characters were collections of over-the-top eccentricities posing as people. But the show has successfully worked to humanize the crazy characters, and, maybe even more importantly, to get comedy value out of the characters who aren’t over-the-top wacky, like Annie and Troy. This has allowed them to actually create scenes where characters interact and play off each other, and the show is getting closer to becoming a true ensemble comedy, where putting any two characters together produces a different kind of humour. This is the essential thing for any sitcom; they’re built on relationships, and if you have a good set of relationships and character combinations to build on, you’ve got something. They’re still working stuff out, but I’d expect an even bigger improvement if the show gets picked up for a second season. It just seems to have clicked at some point, and that’s always a good thing to see.
[vodpod id=Groupvideo.4201256&w=560&h=340&fv=%26rel%3D0%26border%3D0%26]
(My favourite part of any season is — when it happens, I mean — watching a comedy start slow and then find a way to make its characters into people with funny relationships. We saw it happen a couple of years ago with Big Bang Theory, when we realized that Sheldon was funny and that he and Penny were funny together, and suddenly a show with a weakish, much-revised pilot became a durable hit.)
On the other end, I don’t think Modern Family has ever completely lived up to its pilot. And even that pilot was maybe a little over-praised as being the Greatest Pilot Ever. It’s a good show with good actors, yes. There’s no element of the show that I could point to as being particularly weak. But there’s nothing about it that makes me anxious to come back, either. Part of my problem may be that the multi-house, multi-family format is limiting the number of effective character combinations they can do. (Ed O’Neill and Sofia Vergara spend most of their time interacting with each other or with the kid, and none of them are very interesting together. Same with Cameron and Mitchell; their interactions at this point are getting a little old because they’re always the same.) But ultimately it comes down to two almost intangible factors. One is that the characters still haven’t really emerged as people for me, rather than types, and at this point I don’t think they’re going to. They are all recognizable as well-drawn, well-defined types whose traits can all be summed up in a single logline. They don’t surprise me much.
The other, related factor is something that plagues a lot of the shows created — jointly or apart — by Chris Lloyd and Steve Levitan. That’s what strikes me as somewhat over-polished joke writing that calls attention to its own craftsmanship. I feel like, whether the show is theatre-style or documentary-style, the jokes are the kind that always leave me conscious that they are jokes, combinations of words assembled and massaged by pro writers. The lesser episodes of Frasier or M*A*S*H have that problem for me too, but those shows have quirky characters who can surprise you even with a joke that’s a little bit too pat. So it all comes back to that ill-conceived, ill-defined question of whether the characters have something more to offer than their basic, stereotypical definition would suggest. Personally, I don’t find that with Modern Family. I don’t argue with those who feel differently, but for me, everyone is still in their neat little sitcom character boxes.
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Making money
By Stephanie Findlay - Thursday, November 26, 2009 at 8:50 AM - 7 Comments
In hard times, some towns are turning to homemade currency
For the past few months, businesses in the tiny port town of Comox, on Vancouver Island, have been trying something a little different when it comes to the currency that ends up in their tills. Along with loonies, toonies and colourful Canadian bills, many have been accepting something called Community Way Dollars, which instead of the usual miscellany of faces on the back feature a photo of snowy mountaintops.This new, alternative currency is the brainchild of Michael Linton, who’s been busily trying to encourage businesses and shoppers to use the money to buy and sell local goods and services. After working out printing hiccups, Linton says that there are now approximately $80,000 Comox Community Way Dollars circulating the valley, creating something akin to a big collective credit system that people can use to supplement regular dollars in these tight economic times. Local businesses donate the dollars to community organizations and charities, which in turn put them into the hands of individuals and into circulation. It cost $4,000 (in real money) to get up and running, and is solely managed using Google spreadsheets. “I’m fed up with people saying there isn’t money,” says Linton, “There is money, you just have to create it.”
The project might sound a little pie-in-the-sky, but many communities have turned to these made-up currencies in times of recession as a way of minimizing the impact of tightening credit standards and lost income. In operation since 1991, Ithaca HOURs, the oldest and largest local currency in the United States, is accepted by over 400 businesses and is used to pay for rent, groceries, car repairs and legal services. In Canada, there is also the Salt Spring Dollar, in Salt Spring Island, B.C. Britain has the Brixton Pound, among other local currencies that have popped up recently. Maybe the best known in the world, the Swiss Wir, was founded in 1934 in response to the 1929 stock market crash. It has grown to include over 62,000 people and turns over approximately $2 billion annually.
These currencies are not illegal. There are no laws in Canada governing the production or use of these payment instruments by individual organizations, says Julie Girard, a spokesperson with the Bank of Canada. They’re just not currency “in the legal sense of the word,” she adds, though companies do collect and pay taxes on the alternative currencies. So just as Canadian Tire money can be used to complement the loonie for purchases in Canadian Tire stores, alternative currencies aim to do the same in a town or region.
There are some big macroeconomic benefits to these made-up currencies. James Stodder, an economist at the Rensselaer Polytechnic Institute in Connecticut, says they can be a stabilizing force in times of crisis, acting as a buffer to volatile national currencies. For example, the volume of the Wir network expanded when bank credits were limited, and diminished when the “official” economy recovered, providing greater price flexibility. “Almost everyone would agree that doing business in one of these community currencies is less desirable,” says Stodder. “But when you can’t get any or enough of the primary currency, this can be a lot better than nothing. It can keep the business going, and the family fed.”
Mary Jeys, the founder of the Brooklyn Torch, an alternative currency launched in Brooklyn, N.Y., argues there are healthy social benefits too. To her, the Torch has put some much-needed emphasis on fostering connections within the community, especially among artists and immigrant groups. She says she was surprised at how responsive business owners were to her idea.
One major difficulty in any alternative currency scheme, however, is to get citizens to trust the system. Nevertheless, even some governments are slowly warming to the idea. Stodder says the central bank of Brazil has invited him to look into developing local currencies to address the country’s huge regional inequalities. “The bank “thinks it’s worth studying,” says Stodder. “And although they may not necessarily back [local currencies] explicitly with their own national currency, they are considering ways of supporting them.”
Part of the attraction is that because the alternative currencies don’t leave the local area, and are traded in small circles, the incentive to spend is increased and so is the flow of capital. “We’ve heard that these local currencies can circulate faster than national currencies,” says Ted Mallett, the vice-president of research at the Canadian Federation of Independent Business.
The alternative currency has been paying off so far for Tomiko Collins, co-owner of the Broken Spoke Coffee House and Bicycle Centre in Comox. Collins, who opened the shop four months ago, says that using the Community Way Dollar is part of a larger business strategy to connect with the community. But it also provides an added incentive for consumers to choose her store over others. “We want to be competitive with other bike shops and attract consumers to buy things from us as opposed to Wal-Mart,” says Collins. “We’ve met some amazing business contacts that we probably wouldn’t have met if it wasn’t for the project.”
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Taking The Fun Out of Dysfunction
By Jaime Weinman - Thursday, September 17, 2009 at 11:37 PM - 3 Comments
I didn’t like the pilot of Community as much as most people did (though it is, after all, only a pilot). I found something a little hacky about a lot of the joke writing, with lots of rhythms, joke constructions and characters that have become clichés of the “edgy” comedy: the guy who compares everything to popular movies, the politically-incorrect old guy, the laundry lists of dysfunctions and bad behaviour. (I was really hoping they would not have that character make the obvious reply after someone mentioned “Aspergers,” but yes: “Heh-heh-heh… assburgers.” Seriously, it’s not clever or edgy if we see it coming.) The last scene, where the characters show at least some potential to function as an ensemble, was promising, though, but I feel like the weakest things about it are the cynical/dysfunctional bits, and it works best when it’s closer to a regular ensemble comedy about more or less normal people trying to make it. But with the Joel McHale character at the centre, it’s going to have trouble playing to that strength.One of the things that makes The Office unusually successful and durable for an edgy-comedy franchise is, I think, that Ricky Gervais and Ian Stephen Merchant deliberately didn’t play up the dysfunctions of the characters. Even David Brent is dysfunctional in a realistic way, the guy who thinks he’s funny and beloved but isn’t. Most of the other characters on that show were as mundane as the lives they led. The American version has become broader and turned at least one character, Dwight, into a full-blown cartoon character — but it still has its roots in the idea that most of these people are not unrecognizably weird or dysfunctional. Which seems to be the right mix for comedy: characters who range from fully sane, to people who are crazy but in a realistic way, to one or two out-and-out cartoons (your Kramers, Barneys, Sheldons, Jim Ignatowski-ses). This probably is too generalized a pronouncement, but I think one reason single-camera shows have trouble catching on is their tendency to define almost every character by their dysfunctionality. The paradoxical thing is that characters sometimes have more potential to become funny if they start with relatively common, everyday characteristics, as long as those characteristics are well-defined. (“The hard-drinking, crusty boss” or “the know-it-all barfly” are decent ways to start with a character. “The fast-talking guy who compares everything to The Breakfast Club or Meatballs,” I don’t know about.)
I enjoyed The Office premiere a lot (I missed the Parks and Recreation premiere, but will try and catch up with it and see if that show is making the expected second-season improvement). Paul Lieberstein, who wrote and directed the premiere and is in charge of the show while Greg Daniels and Michael Schur are busy with Parks, has always been good at light comedy based on dark subjects, which can then take an unexpected dip into genuine darkness (but one that, because the episode deals with adultery, we’ve been properly set up for). It’s surprising, though, how much the show has abandoned the idea of David/Michael unwittingly abusing his power. The original idea was that the boss is terrorizing, manipulating and pulling incredibly cruel jokes on his employees, and they have to sit there and take it because he’s the boss. But this episode, with the story about the intern program, had all kinds of opportunities for that type of joke, and the script did not take them. Instead the episode wound up with Michael being scared of his employees, rather than the other way around. The inherent cruelty of the premise occasionally comes out on the show, but it’s become a much gentler show as Michael has become more of a sympathetic (if exasperating) character.
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Jantzi-Macleans 50 Most Socially Responsible Corporations 2009
By macleans.ca - Thursday, June 18, 2009 at 8:00 AM - 25 Comments
Exclusive report: These top companies are making Canada a better place

Click on a company name for more details:
5N Plus Inc.
ARISE Technologies Corp.
Ballard Power
Bank of Montreal
Bank of Nova Scotia
BCE Inc.
BioteQ Environmental Technologies Inc.
BMW
Brookfield Properties Corporation
Canadian Hydro Developers
Canadian Pacific Railway Ltd.
Cascades Inc.
Catalyst Paper
Dell Inc.
Gap Inc.
General Mills Inc.
Gildan Activewear
Great-West Lifeco Inc.
H.J. Heinz Company
Hennes & Mauritz (H&M)
Hewlett-Packard Company
Honda
HSBC Holdings
IBM Corp.
ING Group
Innergex Renewable Energy Inc.
Johnson Controls Inc.
Kinross Gold Corp.
Loblaw Companies Ltd.
Manulife Financial
Nexen Inc.
Nike Inc.
Novelis Inc.
Petro-Canada
Plutonic Power Corp.
Rio Tinto Alcan
Royal Bank of Canada
Stantec Inc.
Starbucks Corporation
Sun Life Financial
Sun Microsystems Inc.
Suncor Energy Inc.
Talisman Energy Inc.
Telus Corporation
Toronto-Dominion Bank
Transalta Corp.
Transcontinental Inc.
Westport Innovations Inc.
Xerox Corporation
Zenn Motor Co.For the related article and methodology, click here.



















