By Mika Rekai - Monday, November 26, 2012 - 0 Comments
It tracks when you read and when you don’t. Will it soon determine what you read?
For Catherine Henderson, curling up with a good book has always been an escape from reality. What the retired teacher doesn’t know, however, is that while she is lost in her Kindle, someone is reading over her shoulder.
Before ebook readers became popular in 2010—when e-reader sales quadrupled within months—publishers had only one way of measuring a book’s success: sales. Back then, it was almost impossible to do detailed market research that didn’t involve direct feedback, either through letters to the publishers or reader surveys. But the information didn’t tell the whole story about what readers wanted to read, and they said nothing about how they read. Did they read the whole book, or lose interest after a few pages? Did they skip certain chapters? Did they highlight and revisit favourite passages? Now the makers of the Kobo, Kindle and Nook are collecting hard data about exactly how their customers read.
By Chris Sorensen - Thursday, July 1, 2010 at 10:00 AM - 0 Comments
Amazon slashes prices on the Kindle e-reader
Online bookseller Amazon generated big buzz when its Kindle e-reader went on sale for $399 in 2007. But the arrival of the iPad this year, with its full-colour touchscreen, e-reader and Internet-browsing capabilities, had the effect of making the Kindle and its black-and-white display seem dated literally overnight. As a result, Amazon and other makers of e-readers are now hoping their machines will find a comfortable home down-market. This week Amazon slashed the Kindle’s price by US$70 to US$189.