Just in time for RRSP season, ING “launched a new bilingual campaign likening the RRSP process to a malady that can cause symptoms like sleeplessness and anxiety,” according to Marketingmag. “One TV spot [launched on Jan.14] opens on a man glumly sitting in a chair outside and proceeds to show images of him lying motionless on the couch, or standing beside unused fitness equipment. The spot then informs viewers that his wife noted his condition and had him at ING.ca “first thing.”

But the commercial rubbed some viewers, who felt it unfairly mocked mental illness, the wrong way. Continue…