Andrew Tolson

With $320,000, you could buy a home in a medium-sized Canadian city, or an education at an Ivy League university. Or, you could do as a growing number of parents do: spend it on personal trainers, road trips, sport psychologists and league fees in the faint hope your child will attain fame and fortune in hockey. Ken Campbell, a senior writer at the The Hockey News, and co-author Jim Parcels explore this phenomenon in Selling the Dream, a book about how hockey parents, kids and the game itself are paying a steep price for Canada’s national obsession.

Q: I was struck, as many hockey fans were, by an ad Nike ran just before Christmas, which played on a familiar and romantic notion linking pro hockey to scenes of frozen lakes and small-town arenas. How far does that imagery stand from today’s reality, as witnessed by a kid dreaming of an NHL career?

A: The dream is still pure for most people; hockey is and always will be an enormous part of the Canadian cultural fabric. But I want people, when they read this book, to realize that it’s time to dial things down a bit. Hockey has become almost too important in Canada; in a lot of ways, it’s all we have. We have athletes who excel in other sports, but the stakes in hockey have gotten so high that it seems all-pervading. People get caught up in the dream very quickly, and very easily.

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