By Ryan Mallough - Monday, January 28, 2013 - 0 Comments
Kleenex ‘sneeze shield’ tissues cost 12 times as much as a regular box
Flu season is a miserable time of dizzying nausea and hacking coughs for millions across North America. But for some companies, it’s also an opportune time for sales.
Kimberly-Clark, the maker of Kleenex brand tissues, has seen a net jump in its stock price in nine of the past 12 flu seasons (October-March), and is on pace to do it again this year. Its stock sits at $86.33 per share, up from $85.99 in October with peak flu season just around the corner.
Kleenex controls roughly 45 per cent of the approximately $1.5-billion tissue market, but saw its share slip last year as store brands made small gains. Recently, Kleenex has made a marketing push for what it calls its “sneeze shield” tissues, which are coated to prevent mucus from getting to the hands, and its antiviral tissues. These anti-flu tissues don’t come cheap. Sneeze shield tissues cost $3.99 for a box of 120. The antiviral tissues are $4.29 for a box of 68, or an incredible 12 times the cost of a run-of-the-mill box of Royale tissues at $0.69 for a box of 132. Continue…