Coming now to a TV near you
By Katie Engelhart - Thursday, November 19, 2009 - 0 Comments
The future of local programming is on-demand, all the time
Traditional television needs a fairy godmother. Or maybe a visit from a knight in shining armour. Perhaps that’s why Rogers Communications, one of the country’s largest media companies, is betting on the man who was at the helm of Walt Disney Co. when it launched hit titles like Beauty and the Beast and The Lion King.
Last month, Rogers (which owns Maclean’s) announced plans to invest millions in Vuguru, a Web video studio launched by former Disney chairman Michael Eisner—the man credited with reviving the Magic Kingdom at a time when Disney was flailing financially. The investment bought Rogers a minority stake in the venture, which will produce around 30 Web series every year, each made up of “mini-sodes” that are a few minutes in length. It may be Rogers’ foothold into what many see as the future of television. Continue…
