TORONTO – Hockey Night in Canada’s Coach’s Corner has scored a new partnership deal with Labatt Breweries and its Budweiser label.

The brewer said Friday it has signed a multi-year agreement for the popular segment that will see Budweiser content and advertising during the show with Ron MacLean and Don Cherry.

The deal comes as the show gets set to return following the NHL lockout. Financial terms of the agreement were not immediately available.

“Coach’s Corner is a central part of the hockey experience for Canadian fans and Budweiser is proud to support every check, shot, hit and goal analyzed by Ron and Don,” said Jorn Socquet, Labatt’s vice-president of marketing. Continue…