By Mika Rekai - Monday, November 26, 2012 - 0 Comments
It tracks when you read and when you don’t. Will it soon determine what you read?
For Catherine Henderson, curling up with a good book has always been an escape from reality. What the retired teacher doesn’t know, however, is that while she is lost in her Kindle, someone is reading over her shoulder.
Before ebook readers became popular in 2010—when e-reader sales quadrupled within months—publishers had only one way of measuring a book’s success: sales. Back then, it was almost impossible to do detailed market research that didn’t involve direct feedback, either through letters to the publishers or reader surveys. But the information didn’t tell the whole story about what readers wanted to read, and they said nothing about how they read. Did they read the whole book, or lose interest after a few pages? Did they skip certain chapters? Did they highlight and revisit favourite passages? Now the makers of the Kobo, Kindle and Nook are collecting hard data about exactly how their customers read.
By Peter Nowak - Friday, May 11, 2012 at 2:48 PM - 0 Comments
I had a great chat with Russ Grandinetti, the vice-president of Kindle content for Amazon, last week. We covered a bunch of topics, so I thought I’d share some of that here.
As an author, I was naturally self-interested in Amazon’s Kindle Direct Publishing program, which lets writers self-publish and sell their own e-books through the company’s apps and devices. It seems like not a week goes by without some new story about a self-published author achieving great success this way. I can’t wait to try it myself and indeed plan to with my next book, in some markets at least.
With Amazon putting increasing effort into its self-publishing platform, I couldn’t help but wonder what its real relationship with publishers is like. As a growing competitor, it’s clear that the battles we’ve seen so far might only be a precursor to an all-out war down the road.